April 28th, 2010 | 
Author: 13 Quick Tips For Creating A Great Newsletter
Creating a good newsletter takes some strategic thinking and meticulous planning. Since it is a medium to communicate with your subscribers and provide wealth of information you need to create your newsletter carefully. While creating a newsletter consider the following points which will help you create amazing newsletter:
1. Define Success Ask yourself “What is the purpose of your newsletter?” An eNewsletter is a substantial investment of company resources in terms of time and energy and you need to define in as tangible terms as possible the purpose of your eNewsletter.
2. Voice Establish a voice or editorial personality whether newsy serious gossipy or funny that is synergistic with the image you want to portray and connects with your audience.
3. From Line Whether a person’s name name of the newsletter or company name determine what will resonate best with your readers and stay with it.
4. Subject Line “Vol. 1 Issue 4″ or “Company X News” is not enticing subject lines. They are certainly consistent and simple but they don’t tell your readers anything that will motivate them to open your email. Your subject line is your calling card entice your readers with the most interesting or intriguing information in your eNewsletter.
5. Style/Format Establish a format and layout of your eNewsletter that is clean and simple with elements of the eNewsletter table of contents; “Tips” subscription information etc. located in the same spot each issue.
6. Content Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring clickthrough rates to determine what types of articles are most popular.
7. Frequency Determine how frequently your readers want to hear from you/receive your eNewsletter and what you can commit to. Don’t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality eNewsletter every Tuesday at 10:00 am.
8. Timing Test and pick a day and time that works best …and stick to it. Readers should almost be able to set their watches by the receipt time of your eNewsletter.
9. Viral Provide information readers can act on or that stimulates reaction forwarding it to friends and peers stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a “Forward to a Friend” link that enables readers to forward the eNewsletter with a personalized note.
10. Search Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past articles on your site.
11. Printing Consider providing “printerfriendly formats” on your Web site.
12. Personalize At minimum address the reader by name. The most successful newsletters have a human being associated with them…and a personality. If possible your eNewsletter should be “written by a person” at your company…not the company.
13. Test Test the eNewsletter on few email addresses to check for errors and other issues before sending to the entire distribution list.
About the writer: Sam runs FreeNewsletterTemplate.net a website dedicated to providing visitors with the latest information about How To Write A Newsletter and how to download a free newsletter template for your newsletter.
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