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Archive for August 8th, 2009

Google Link Value Depends On Authorty And Relevance

Because a lot of high quality and relevant backlinks to your website gets your website high in the search engine result pages SERP’s Google is monitoring who is linking who carefully.
Google values natural spontaneous or voluntarily links to your website because people like your content.
If a website pays for links or if a website accepts money for linking to other websites Google will do everything to punish these websites.
Google could even give them a death penalty known as being Googleaxed which means that your site is removed from the search index completely.
The Google algorithm that calculates the rankings improves all the time but a human will always judge a webpage better.
The webmaster of a website with a high PageRank is careful where his outgoing links point at.
A link to your website is considered a vote for your website and the webmaster allows his visitors to go to your website.

Google registers:
the amount of backlinks pointing to your website more is better
the increase of backlinks pointing at your website
the age of the links pointing to your website older is better
the link popularity of a page link popularity means the amount multiplied with the quality and relevance of the links
the PageRank of the linkpage that contains your link higher PageRank is better off course
the relevancy and simmilarity of the linked websites and web pages
big increases or decreases of the amount of links to your website blackhat or illegal seo techniques

Relevance is the magic word for Google. Relevance means how important the relation to the subject is:
link love is “important for” search engine optimization SEO so it is relevant for it.
link love is “related to” search engine optimization SEO so it is relevant for it. relation related relevancy
link love is “essential for” search engine optimization SEO so it is relevant for it. necessary
link love has “to do with” search engine optimization SEO so it is relevant for it.
Relevance from a search engine optimization SEO point of view means related to the keywords that you want to rank high for in the search engine result pages SERP’s.

The internal links in your own webiste are important to increase your Google ranking too.
The internal links have to guide the Google crawler to every internal page of your website.
For your visitors it is very important that they can navigate through your website without thinking about it.
And last and most important internal links distribute the PageRank to all the pages of your website.

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