Archive for August 16th, 2009
August 16th, 2009 | 
Author: Easy Email Deliverability Tips
Email deliverability can be tricky. You have to deal with spam filters blacklisting whitelisting bounces and more. In this article I’ll share with you 20 tips to make sure your emails get delivered. You may need a complete enterprise email marketing system which includes the software to create campaigns the server and MTA to send email and expert email deliverability advice.
Frequency and Subscription
* Never send an email to someone that won’t be expecting to get an email from you. Make sure all your sign ups are clear and are double opt in
* Make sure you regularly 7 or 8 days after every send to allow for delivery attempts to non existent domains remove emails from your list that are bouncing or you may end up sending to spam traps
* Send a smaller email weekly rather than a large one monthly. This will allow you to keep your list more up to date and will keep your newsletters as something expected to your users and less likely to be marked as spam. Smaller emails are also easier for your customers to skim amongst their other emails.
* Always include an unsubscribe link in your emails
* Test and make sure the unsubscribe link actually works. If the unsubscribe returns an error they may just mark you as junk instead of letting you know it’s broken
* Never try to hide who the email is coming from
* Make sure who the email is coming from is going to be who the subscribers expects it to be coming from
* Make the unsubscribe process easier than the subscribe process
Server Setup
* Ensure your mail server is not an open relay Wikipedia has some information on what this means and you can test this here.
* Ensure that postmasteryourdomain.com and abuseyourdomain.com go to someone that can and will actually do something about complaints
* Make sure your forward and reverse dns for your mail server match up
* Ensure your email server is not listed on any RBL realtime black lists
* Setup SPF for you domain so that other people have a harder time pretending to be you. This can also help with Hotmail deliverability SenderID actually but in most cases it works out to the same thing
* Setup domainkeys to help with deliverability to Yahoo mail accounts
* Some web mail systems e.g. Hotmail base at least in part junk filtering on the reputation of your ip address. If you have only just gotten an IP and are getting filtered to the junk then you may need to build up reputation as a legitimate mailer before you stop getting filtered to the junk mail folder
* DKIM will become more important in the future but for now July 2007 it doesn’t seem to be used by anyone
* Ensure that you send from a domain which actually has MX records setup in DNS and that each mail server listed will accept mail for the domain you are sending from
Email Content and Design
* A pretty email is nice to look at but the most important thing is getting your information to your subscriber so don’t get too fancy with the design. Lots of design elements will get stripped out by mail clients and Outlook 2007 will display hardly any of them
* Don’t use spam like words and phrases in your email
* If you include a text part and you should be sure to have the content of that be a true text representation of the text in the html version
* Don’t include too many images in your email 12 per email should suffice or some filters will flag it
* Don’t use a similar colour for your text as the background it is on e.g. medium gray text on light gray background or some filters will see that as trying to hide text
* Don’t use images or send attachments that are too large. 300Kb should be the absolute max size of the email so be sure to make sure the total for images and attachments comes in well under that adding a file to an email will increase the size by about 30 just in encoding it so you need to take that into consideration too
* Make sure the content of the email is what the subscriber signed up to receive. Don’t send them emails about sprockets if they only wanted to know about cogs.
* Don’t include a single large image in your email if you can avoid it since this is how most spam nowadays seems to operate
About the writer: This article is brought to you by Rodney Amato advocate for Interspire. Interspire is a web software company that specializes in ecommerce shopping cart software and email marketing software. Read more on the Interspire Ecommerce and Email Marketing blog.
Some Important Seo Rules
I’m a shy and very boring person.
I can say that because that is good for my rankings in the search engines.
Because I don’t try to be different than who I am my personality is very clear and that often makes that online surfers suddenly stop.
These people stay longer on my pages they might even decide it is worth the while to visit other pages in the same website. for more detials:www.offlinepromotion.com.Which at the same time increases the so called Average TimeOnSite and the Average Page View.
Those two elements are important for the search engines. They take them into account when deciding whether this Blog is worth the while to rank higher.
Ooops I’m sorry I know I am supposed to put a question mark there. As in: “Is the Average TimeOnSite important for the search engines”?
Nothing is ever certain in SEO world but this has become pretty clear to me.
That was ever since I started learning website design and very proud launched my very first selfmade online travel guide.
It most probably was the ugliest website ever. To say it was old fashioned and with a childish design is even a euphemism. But for some absolutely weird reason it was topping the search engines for some mighty competitive key words.
It was a travel guide for Morocco. But it was also just an excercise in design. So what would I care about the content? Instead of summing up all the wonders of the country I just filled all pages with my opinion on everything that was ugly or bad.
So it took a very long time before it dawned on me why on earth this tiny guide would be ranking so high for key words such as “riad reservations” and “riad in marrakech” and so on. It was new! It was small! for visit detials:www.seoprediction.com.But then I saw that the average visitor staid like 5 minutes visited 3 4 5 10 up to 20 pages.
Ever since then this has become my very first rule before even thinking about the right design: what is the personality?
The online world is increasingly uniform. Webmasters and marketeers alike often run after the same fashion of the moment that one CMS that is hot right now that one blog that one trend in design.
I take great care in not knowing to much about fashions.
Because everybody follows them and if I do that too why would anyone stop the never ending clicking… on one of my pages?
In this a website is no different from a good book. It is between the reader and the writer as in a very good conversation between two people.
Also online visitors spot a personality when they see one. They will trust that voice in your website. Have enough confidence to know that they can visit other pages and will not be disappointed. And both your TimeOnSite and Average Page View will be grateful.
Give your SEO strategy a very solid foundation. Have personality first.
About the writer:nbsp;nbsp;www.greatseosecrets.comwww.thesearchengineprimer.com
