Archive for August 30th, 2009
August 30th, 2009 | 
Author: Logo Design: Makeover And Repair
One day you just decided you need to modify your logo. No matter what happens no matter how much money you have to pay out your decision is concrete: you have to do something with your previous logo.
Well don’t feel bizzare. The thing is you’re not the only one who feels that way for your logo. While some previous logos become effective logos when they are repaired you should also consider the option that you might only cause major destruction to your old logo.
Here are some of the rewards for modifying your logo design:
1. Having a new logo design can make excitement to your company and your employees. You might want to discuss more about logo development and how the changes of the popular company logos help them form trademarks to the public. Nike had a logo with a text showing the company’s brand name. Now we see Nike’s logo with just a plain swoosh without the text. And yet it appears to be more effective and convincing to its buyers. Another example is the development of Microsoft Windows logo. The first logo was established in the year 1995 presenting flying windows as its logo. The flying windows logo was considered to be a bit bizzare. After undergoing a little revision the Windows icon turned into a advanced logo with the suitable logo that fits the whole design.
2. A logo repair represents new goals and new “team spirit” for the company.
3. You can modify your business goals together with your old logo that you think don’t totally match with your past goals.
When you need to modify your focus in terms of marketing a logo repair might be your best choice. If your logo designer years before happened to create a logo that is up to date then that would be another good reason to modify your logo.
The first question that you should have asked yourself before doing a final decision is this: Am I going to redesign brand repair or totally give a repair of my logo?
When you’ve decided to do something with your previous logo some of the possible changes are:
1. Modify the font
2. Modify the color
3. Modify the slogan
4. Modify the shape
5. Include something in the image
This task is under the hands of a logo designer. He will be the one responsible for rerendering your artwork and providing enhancement to certain design components.
Doing something for your logo might be bit a precarious but when you and your logo designer work effectively together your new logo in whatever alterations you wanted to do with it is something that you need to think and decide with positive thoughts.
About the writer: Felix La Spina has been building websites for the world’s top companies since the birth of the internet. He now offers that experience and skill to small business at extremely affordable prices. Contact Felix felixdanidweb.com or at http://www.danidweb.com
Email Marketing Subscriber Retention Strategies
In email marketing it is observed that too much emphasis is being placed on the importance of growing the customer list. Many marketers feel that the whole marketing campaign is dependent on this growth to achieve its ultimate objective. Nevertheless it is a well known fact that from the business point of view it is definitely more costeffective to retain the current list of subscribers than to look for new ones.
Email marketing requires constant communication between you and your customers. The email has to be sent to announce your product or service and subsequently bring in the sale. Much work has to be done along the whole process of buyer conversion. Trust and confidence in you and your product or service gradually brings to life a new relationship between you and your customers. In email marketing subscriber retention strategies the vital issue is relationship. This relationship necessitates the knowledge of the type of subscribers that you are keeping in your database as well as the kind of information that they normally seek from you. These subscribers will be delighted and satisfied. They will be contented to keep or grow this special relationship with you.
In email marketing it is imperative to monitor the subscription list and track the movement of these subscribers. Subscription do not come easy therefore it is precious to retain every subscriber to the best of your abilities. There are several strategies that can be taken to keep track of subscription retention.
1 Write appealing interesting and stimulating content
The emails that will be sent out to your subscribers must be carefully drafted. They are playing the role of retaining subscribers who have the freedom to opt out of your list. The content within the emails must be able to stimulate and keep the subscribers with relevance and meaning. Such content may include success stories awards and merit feature articles and FAQs just to name a few. Content that is powerful meaningful and timely will increase clickthroughs that will bring in the sales numerics.
2 Set the frequency for the dispatch of the emails
This is an important factor as far dispatch of the emails is concerned. Emails sent too often will result in message deletion and subscriber withdrawal. Subscribers will be unnecessarily annoyed in receiving so much emails too regularly. On the flip side if emails are not sent on a frequent basis the possibility of customers forgetting about you and your product or service will definitely be very high. All these boil down to one important finding and this is about the fact that a balance must be struck between who are your customers and what is the current standing of your relationship with the customers.
3 Target the right audience
In email marketing the optin box plays the important role of collecting the names and email addresses of customers. Information that will be collected via this optin box must be correct and specific. It must support the segmentation of subscribers to facilitate easier followup. The initial subscriber information must therefore be subject to careful selection.
4 Extend a warm welcome to your subscribers
Warmly welcome your subscribers. Use a pleasing and welcoming tone to strike a good opening act with them. The first impression counts. The welcome message must make the subscribers feel comfortable and at home with you. Let them know what sort of content you will be sending them and what bonus they will get for signing up. The welcome message should preferably be short meaningful and appealing.
5 Constantly review the subscription strategy
Everything changes over a period of time. The subscribers would have changed their interests and passion at any time of the year. It is therefore important to keep a review schedule that will list out those subscribers who have their interests changed. This process will ensure that the potential of the emails will be maximized throughout the year. Strategies must be adjusted accordingly.
6 Opt for quality and not quantity
Quality of subscribers is of essence to the success of the subscribers list. Subscribers who are qualified and interested are the ones who will contribute to the marketing campaign. Having 500 subscribers who are serious with the emails will definitely be more worthy than having 5000 subscribers busily deleting them. That said it is vital to pinpoint precisely the target audience for your product or service. Proper segmentation will result in quality lists.
7 Keep the emails short and sweet
Effective emails are those which contain powerful content that are both interesting and convincing. They must be kept short and sweet. Long messages will go for a quick deletion. Subscribers may be busy at that point in time. Make the emails work within 5 seconds; provide the main pointers in the email. For all other information just provide the link.
Subscriber retention is important if email marketing is to be successful. It should not be compromised. It must be given top priority as it can make or break the campaign.
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