Archive for September 5th, 2009
September 5th, 2009 | 
Author: The Evolution Of Link Popularity
Anyone who has developed a website hoping to quickly achieve a high ranking in the search engines especially Google has probably discovered that the task is much more daunting than they originally thought. That is because new websites and even existing websites must prove to Google Yahoo MSN and the other search engines that they are worthy of being ranked high.
There are many factors involved in getting a website ranked high in the search engines including good relevant content that gives visitors the information they are searching for along with strong link popularity.
What Exactly is Link Popularity?
Many people think link popularity equates to the number of incoming links a website has linking to it. In other words how many other websites are linking to your website.
But link popularity is much more than just the number of incoming links you have coming to your website. Factors can include but are not limited to the quality and type of website linking to you whether you link back to that website or not the reputation of the website linking to you and if it appears that you paid for the link or not. And Google has just made the distinction between quality links vs. nonquality links even more pronounced with their latest algorithm update.
On a very simplistic level a websites link popularity is designed to increase as the number of other websites linking to your website increases. Googles original inspiration with this concept was based on the fact that Google believes if other websites were linking to your website you must have something good to link to. In other words others are giving your website a vote of confidence.
However as in all aspects of Search Engine Marketing website owners and SEO specialists found ways to manipulate Googles Page Rank Googles indicator of your link popularity. Many website owners actively seek other websites that will exchange a link with them. If you link to me Ill link to you. So many times the links are completely irrelevant to the content on the two sites. The reciprocal link arrangements are simply established in order to try to increase their link popularity and thereby their Google Page Rank. There have been entire businesses built on helping websites exchange links with each other to boost their Google Page Rank.
Of course Google is not blind to this manipulation of their algorithm. So it goes without saying that they would eventually figure out a way to help stop or at least minimize the abuse of their link popularity approach to ranking websites.
How Does this Affect My Site?
Google has adjusted and refined their Page Rank algorithm many times in the last few years. After the latest algorithm update you can pretty much count on your reciprocal links being discounted or completely ignored. Links that have been bought on other websites have also been discounted so I wouldnt bother spending the money if someone tries to sell you a link on their website to link back to your website. The main exceptions to this statement are quality directories that charge to be submitted and added to their directory. Most quality directories are normally worth the money they charge due to the benefits you receive from the directory listing.
Run of the site links are also being discounted or ignored by Google. Those are links that someone puts on every page of their site to your website to make it appear that there are a lot of pages linking to your site. Again youre better off just having one link to your site from a page that does not have a lot of other outgoing links on it as opposed to having a link from every page on another persons website.
Get Quality Incoming Links
So how can you increase your link popularity and thereby your Google Page Rank? Youll need to do it the old fashioned way by developing a website that people want to visit and link to. Of course there are also some good opportunities to help people and Google find your website so they can have the opportunity to find out just how good it is. Press releases articles and quality directories all provide excellent opportunities for strong incoming links to your website.
If your press release catches others attention you can receive some strong incoming links each time you submit a newsworthy item. Just make sure you really have something to talk about in your press release or it will be ignored.
Articles help to not only build quality content on your site but you can submit your articles to a variety of article directories that allow others to find what you have written and link to your site as an expert on a particular subject.
Quality directories not only provide good links back to your site but they can also land you a high ranking in a search engine results page. There have been many instances where a website may not be listed on the first page of Google for a search but the directory listing for that website is listed on the first page. Having that high ranking in the directory is certainly better than no ranking at all! In the end its all about bringing visitors to your website when they are searching for your products for services. And directories can help bring you that traffic.
So bottom line you can help boost the rankings of your website through good quality content coupled with a strong link popularity which you can obtain naturally through your online press releases articles and quality directory submissions. It takes time for a website to build a good reputation in the search engines but the longterm benefits are worth the time and effort. Trying to achieve high rankings through questionable practices and shortcuts can work for a while but it will almost always come back to haunt you once your tactics are discovered by the search engines and your site is penalized or removed.
About the writer: Scott Lambert has over 20 years of experience that spans across the business field including management marketing sales and operations for technology. He is one of the principal owners of Xcellimark a top Internet Marketing firm in Orlando Florida and has 10 plus years of experience in website marketing strategies search engine marketing ecommerce web solutions and custom website design. Scott has conducted seminars on SEO strategies in the US and UK and works with clients throughout the US UK Canada Barbados and Argentina.
Cheap Affordable Domain Names Best Registration – Canada
First you should knowthat domain registering is a global service. It does not matter what country you are located in; US UK Canada Australia or India. It is good to note that the cost of hosting services in most countries is generally a little more expensive in comparison to the same services in Canada and the United States. Specifically American web hosts offer a much better value for money than any local hosting.
To obtain a domain name you have to pay an annual fee to a registrar for the right to use that name. Take into consideration that you cannot buy a domain for life. You get it for a period of one to ten years.If you fail to renew the domain name at the end of its term the registration of the domain will be revoked and the domain name may be acquired by another party.
Buying a domain name is one of the easiest tasks. To purchase a domain name take the following steps:
1 Refer to the website of an authorized registrar.
2 Use the registrar’s online search function to search to see if your desired domain name is taken.
3 If your domain name is available you can then proceed to the next step to complete the registration form and pay by credit card.
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Important Tips:
1 As you’re registering your name you will be presented with the option of adding Privacy to your domain registration. A private domain registration will keep your information name email address etc. out of the global Internet database and will prevent a lot of spam from reaching your email box. It is highly recommended you select this option.
2 Avoid web hosts offering free domain. Try to register the name yourself so that you can be sure that you are registered as the owner. If your web host places itself as the owner they can always decide to not let you change your web hosting service. Especially if you are not happy with their hosting service it can be catastrophic! So don’t accept any free domain name and pay for it.
3 Don’t trust any cheap service. Some registrars are cheating and misleading their customers. For example if the price of a domain name is 10 /year they offer it 2 for first year. But next years they charge 35 to renew the domain name! On the other hand many of cheap services don’t allow you to have full control on your domain name.
If you are looking for a safe and cheap service that works for you GoldPuma.com is a reliable website to register your desired domain name.Their service is one of the lowest cost services on the web which is really fullfeatured and easytouse. They offer free extras with every domain name and you can check out their hot prices by going there.
http://www.goldpuma.com/domain
About the writer: The author is a BS Criminology graduate and presently a Security Executive Director of a private security agency in the Philippines. He works between essay article writings and security management. He has finished his first five articles which were puublished in different websites with links in facebook twitter and other friendly sites. He is currently working on his sixth article.
Evict The Spammers From Your Inbox
Block Spam and Other Email Threats From Entering Your GatewaySpam commonly defined as unsolicited commercial email is apowerful advertising channel for many products and services. Asa result spamming has become a profitable business driven bythe low cost of sending email compared to other direct marketingtechniques. The high return on investment for spammers hasresulted in an overwhelming volume of unwanted messages inpersonal and business email boxes. Consider this: Conducting adirect mail campaign costs an average of 1.39 per personmeaning that a response rate of 1 in 14 is necessary just tobreak even on a product with a 20 gross profit. Selling thesame item via unsolicited spam email costs only 0.0004 perperson meaning that a response rate of 1 in 50000 gets theseller back to breakeven; anything above that is gravy. Withprofit margins like these it’s easy to see why spammers willtry anything to get past anti spam technology to deliver theirmessages to your inbox.
Types of Spam Threats The recent onset of fraudulent spamvariants such as phishing and spoofing pose an even greater riskthan the spam volume clogging email servers. Spammers usetechniques such as phishing and spoofing to fool users intoopening messages that at first glance appear innocuous.
Phishing Phishing is a specific type of spam message thatsolicits personal information from the recipient. Phishers usesocial engineering techniques to fool end users into believingthat the message originated from a trusted sender making theseattacks especially dangerous because they often con victims intodivulging social security numbers bank account information orcredit card numbers. In one sixmonth period from November 2003to May 2004 phishing attacks increased in frequency by 4000and the trend continues upward.
An example of phishing is an email that appears to come from abank requesting that users log into their account to update orcorrect personal information. When the users follow a linkembedded in the email they are redirected to a site that looksand behaves like the expected bank website. However unbeknownstto the soontobe identity theft victims the site is actuallycontrolled by the scam artists who sent the email; any and allinformation entered by the victim can now be used in a varietyof ways none of them good.
Spoofing Spoofing is a deceptive form of spam that hides thedomain of the spammer or the spam’s origination point. Spammersoften hijack the domains of wellknown businesses or governmententities to make spam filters think the communication is comingfrom a legitimate source.
Today’s spammers are more crafty than ever before and have begunblending elements of both phishing and spoofing into theirmessages further spinning their web of deception. The toxiccombination of spoofing and phishing presents a major threatthat can trick most anyone into providing personal informationto a stranger.
Toothless Legislation On January 1 2004 President Bush signedinto law the “Controlling the Assault of NonSolicitedPornography and Marketing Act of 2003″ or “CANSPAM” Act. Whilewell intentioned CANSPAM has done little or nothing to curbthe flow of unwanted email. In fact an estimated 97 of allspam email sent in 2004 violated the Act and the United Statesstill dwarfs other nations in terms of the origin of spam withCipherTrust research revealing that an astonishing 56.77 of allspam comes from U.S.based IP addresses. While CANSPAM wasdesigned to decrease the overall volume of spam the exactopposite has happened: in 2004 spam accounted for approximately77 of all email traffic and phishing attacks continue toincrease exponentially with studies showing an increase of4000 from November 2003 to May 2004.
Anti Spam Software for the Desktop The dramatic increase in spamvolume has prompted a corresponding surge in standalone antispam software solutions for the desktop all with varying levelsof effectiveness. Some anti spam software uses text filtering toscreen incoming messages for known characteristics of spamwhile other solutions rely solely on reputation systems thatmonitor and categorize email senders by IP address according totheir sending behavior. Still other anti spam software uses”challenge/response filters” to block unapproved mail until thesender responds manually to a challenge email sent to theiremail account to verify his or her identity.
With so many different methods of filtering spam no singlesoftwarebased desktop anti spam solution is capable ofeffectively stopping spam before it reaches the inbox. The onlyway to successfully fight spam is to create an anti spam”cocktail” including reputation services text filters constantupdates and a host of other bestofbreed spam blocking methods.Just as importantly an effective anti spam solution shouldreside at the email gateway not at the desktop. Withoutprotection at the gateway mail servers waste massive amounts ofbandwidth and storage space processing every message wanted ornot and end users face the unenviable task of deciding what todo with the countless spam messages that successfully reachthem.
Take a Consolidated Approach to Anti Spam Although it takes aperson only a moment to process a message and identify it asspam it is difficult to automate that human process because nosingle message characteristic consistently identifies spam. Infact there are hundreds of different message characteristicsthat may indicate an email is spam and an effective anti spamsolution must be capable of employing multiple spam detectiontechniques.
In addition to effectively identifying spam businesses must beassured that legitimate mail is not blocked in error. Even onefalse positive or incorrectly blocked email can have asignificant impact on businesses today. Accurate spam blockingrequires a combination of tools to examine various messagecriteria combined with realtime research and intelligence data.
By aggregating multiple spam detection technologies like textfiltering reputation services traffic analysis and otherbestofbreed techniques and placing the solution at the emailgateway in a hardened appliance enterprises can retake controlof the inbox.
About the writer: www.Supportcave.com offers new and enhanced Spam Blocker Software. Not only will these programs effectively check and clean your email from spam once installed it identifies and diverts spam before it reaches your inbox freeing up your time and your system’s resources.
