Archive for September 9th, 2009
September 9th, 2009 | 
Author: Gain Up To 300 Positions In Google Overnight With These Simple Onpage Changes
I have been told I was crazy when I have told people in the past that for most sites I can push it up sometimes as much as 300 or even 350 positions in 24 hours in Google. The facts are that it is fairly simple to do if you understand onpage principles and how they work.
The first thing we must understand is that Google engineers used a simple and common sense system when putting their basic foundation under the algorithm. I often hear that people are afraid of the algorithm changes that Google makes frequently and this keeps them from even trying seo in the first place. This fear is unwarranted and as you will see as we go through onpage that there is a common sense system to the process.
The first and most important part of onpage is the title of the page. Just like a book it has the job of telling you in a very short space what the general topic is. So having your keywords or phrases in the title is real important in fact the most important factor in this part of seo.
Next is h tags like h1 h2 and down the line. I often see in forums people telling that h3 tags made their site go up top quickly then others will say the h2 or the h4 tags does it for them. Now if you stop and think about h tags they are supposed to be used in sequence. I often target pages with nothing more that the title an h1 tag some content h2 tag some more content which is usually just small paragraphs and just keep going down to h5 or 6. They are meant to be used in sequence. That is why they are numbered. H tag and then some content the “H” stands for heading so they are basically subtitles.
So using them as they are intended will carry much more weight since they are being used as they were designed to be used.
The next thing is to make sure your phrases or keywords are in the h tags. Let me show you an example of the proper way to use them. Let’s say for example we have a page about gold fish and the title of your page is ‘All About Goldfish’. I will now give some suggested subtitles “H tags” that would work but you have to write them to match your content.
H1. Starting with the basics of Goldfish Identification
H2. What should you feed your goldfish
H3. Goldfish healthcare 101
H4. How to notice potential goldfish illnesses
See you just simply break down your content is to subtitled areas and identify them with h tags.
The next thing is to try to get one of more of your phrases in bold italics or even underlined at least once in the content. You can use a meta description if you would like to but no professional seo uses the keyword meta tags anymore.
Next if you have good content bookmark your site on a high pr site like reddit or dig they should index the changes quickly and your site should make an instant jump from these simple changes alone.
About the writer:nbsp;nbsp;Rachel Yoshida is a writer and SEO ofNashville SEO company and gives an example of onpage with few if any links onRockville Cash Advance page which is an example of the power of proper onpage.
How To Network In The New Now?
Production has always been a networkbased business except we didnt say it like that until the new now. Back then it was its not what you know its who you know! Same thing: knowing a lot of people is what networking is about. In fact one expert suggests that 70 of media positions are filled from within someones social network.
There are two types of networks in the New Now: facetoface local networks such as the MCAI Lions Rotary Kiwanis Shriners etc; and the online social media world of LinkedIn Facebook and MySpace.
Get involved in your industry
If there is a local chapter of the Media Communication Association International MCAI join it. You should also consider joining the Digital Video Professionals Association DVPA for online resources.
If youre more focused on Event Videography the Association of Video Professionals or the Wedding and Event Videography Association International might be more appropriate.
Dont just join and do nothing. The people who benefit most from any industry organization are those who contribute. Yes it is extra work but volunteer for the committee. Help organize programs make announcements and generally get yourself known as a helpful knowledgeable professional.
Beyond local organizations get involved with issues that will affect the industry. Know when there are tax changes that would adversely affect your business; when regulation is going to get in the way or other important issue. Right now people are concerned about shifts in frequency allocation and the reduction of bands suitable for radio microphones that could lead to increased interference. If you use radio microphones be involved.
Get involved in your local business groups.
Whatever local business groups there are in your area you should be in at least one and be involved. You will meet other business people be introduced to the movers and shakers in the town a.k.a. influencers
Social Media
Social media is the phenomena of connecting online with business people and old friends/acquaintances. It includes social networking sites like LinkedIN for business networks or Facebook and MySpace for personal networks. While there are other social networks like Plaxo these three are the primary social and business networks you need to belong to.
Social media also is also used to describe any online site or tool that allows users to interact with other users and visitors. So if you can leave a comment on a post vote on content or rearrange the design of a site then it is social media.
According to Business Week online the main reason small business should be using social media is because its free:
The biggest reason to use social media is that its free. You can be a significant player online without laying out any cash and in this economic environment cash is king more than ever. It does take time though and in business time is money. But getting up to speed on social media is like learning to ride a bike; its difficult and intimidating at first but once you get the hang of it you can get where you want to go quicklyand even enjoy the ride.
You should have a personal profile on Facebook but you should also create a fan group for your company. On Facebook Im in groups formed to promote the Final Cut Pro Network and Supermeets; the Boston Final Cut Pro User Group LA Mixers Internet Technology and Multimedia; and Goodnight Burbank.
Brett Gaylor used Facebook to promote his documentary RiP: A Remix Manifesto. They create Facebook events you can attend for each of the films screenings. They also created an RSS feed that lets you know about the film; created a Twitter channel and had the traditional keep me posted box for email addresses.
MySpace
While the momentum seems to be moving away from MySpace toward Facebook if you can dedicate the time to maintaining two communities theres no reason not to also have a production presence on MySpace.
LinkedIn is more a service for business connections so youll want to be there and connect to anyone who could help promote your company. It is also very successful at promoting yourself. I have been approached with job offers because of my LinkedIn profile.
Here are some tips to better use LinkedIn to help grow your business:
1. You should link to your public LinkedIn profile in your email signature line.
Change the URL for your public profile at LinkedIn so that it better represents your name. The default for my profile was some combination of numbers and letters that made no sense. Log into your Profile and go to the Edit Profile section. At the bottom of your profile is the link to your public profile and a button to edit it. My public profile is now available at http://www.linkedin.com/in/philiphodgetts which is much easier to remember or share. I could have used a product or company name as well. Your custom URL must contain 5 30 alphanumeric characters without spaces symbols or special characters.
2. Write reviews and recommendations for different people across different industries or cultures. Spread your name into as many places as possible.
3. Put as much detail as possible into your profile. Keep going until its 100 complete according to LinkedIn. Filling in the whole profile lets people know you treat it seriously and so should they.
4. Join LinkedIn groups that make sense for you and your business. Im currently a member of the Boston Final Cut Pro User group Digital Media LA dmla FCPUG Network Community and Supermeet Inside Digital Design Radio and TV Marketing Video connect Television Editors Avid and Final Cut Pro and VOD Connect.
5. Only ask for connections from those you have some real association with. Ill happily connect with anyone I know in person online or have met at a conference.
6. Update your status every couple of days because it shows youre involved and active on the site. I give this advice but do not always update that regularly!
7. Be optimistic and pleasant in anything you write. Being pleasant gets you noticed.
Many thanks to my friend Dean Forss for suggesting most of these tips on how to get more out of LinkedIn. Most would apply to other social networks as well. For more information on using LinkedIn for business can be found in the regular postings of the Im on Linked In now what??? blog.
This is a small excerpt from my new book coming in April: The New Now: growing your production or post production business in a changed and changing world.
Copyright 2009
Pro Video Equipment offers Used Video Equipment video equipment auctions. It is also Broadcast equipment reseller Video equipment liquidator Video equipment reseller.
About the writer: Pro Video Equipment offersUsed Video Equipment video equipment auctions. It is also Broadcast equipment reseller Video equipment liquidator Video equipment reseller.
