Archive for September 10th, 2009
September 10th, 2009 | 
Author: Whats Wrong With Reciprocal Linking?
Plain and simple; a lot!
Reciprocal linking has been so abused by webmasters and Search Engine Optimization SEO experts term used loosely when it comes to reciprocal linking that the larger search engines have begun the process of disregarding reciprocal links as irrelevant.
Does that mean you will be penalized for having some? No you won’t be penalized unless they lead to ‘bad neighborhoods’ but you will also not gain anything from having them either.
What has brought this downfall of reciprocal linking? Automation and spam sites but mostly automation. Automation allowed for membership sites to be created where trading can happen at the click of a button and your site is updated automatically with the new link page including the new link. Automation also allowed for finding link partners to send generic emails to in the hopes that they would take the bait and link back to you in return for your link to them.
Now I like automation when done in a responsible and sensible way. But much of the reciprocal linking automation was about getting as many links as possible as fast as possible. Obviously unless you are YouTube or MySpace this is very unnatural and has been easy for the search engines to include in their algorithms.
Many webmasters threw all senses out the window in their quest for reciprocal links. They would go after anyone and everyone rather than finding related and quality partners to share links. Some even would say that they did it for the traffic except that most of the sites that they traded links with didn’t have any traffic and they were trading links to get higher search engine placement to get more traffic.
Another fatal flaw of reciprocal linking is the unscrupulous webmaster who buries your link on a page that will never be visited by a human visitor and probably not a search engine bot either. Most webmasters were not taking the time to actually see if the page their link was placed on could be found by the visitors to the parent site and therefore didn’t get any search engine benefit or any natural traffic benefit. However because you were a honest webmaster the link from your site did pass page rank and visitors to the other site and therefore the unscrupulous benefited greatly from laziness.
Now most recently there have been the 3way reciprocal linking requests. This is still a reciprocal request and is still very easy for a search engine to identify. In fact you would need to have hundreds if not thousands of web sites that you were rotating your 3rd site links through for 3way linking to be difficult to detect. When webmasters explain it they make it sound like it is better than regular reciprocal linking but the reality is that it is more spammy than reciprocal linking because you are intentionally doing it to achieve better search engine placements.
So my recommendation is to stay away from all reciprocal linking at least in the traditional sense.
Well what’s left you may ask? The answer really goes back to more traditional marketing methods for creating traffic to a campaign. In the web world our campaign is usually to gain more traffic and if we get higher search engine placement to get that traffic then it is a bonus.
All of the following create long lasting 1way backlinks that may come from highly respected authority sites and therefore carry more value in the search engine algorithms.
To start with there is the tried and true method of submitting your site to ‘handedited’ web directories. Although not all of them are handedited a vast majority are. Which also means that the free web directories have a back log that may be a couple of days to a couple of months. Even still it is worth submitting to as many directories as you can. Don’t expect much traffic from this method but that’s ok because we are really looking for the 1way backlink.
Next would be article submissions/marketing. Write individual articles or create a series of articles and submit them to the major article repositories. Article marketing doesn’t usually have an immediate effect on traffic but will build links over time as a well written article will be republished on many sites blogs and newsletters.
I usually recommend directory submissions and article marketing take place first because they take the longest to actually gain momentum. But once they do it can be an incredible experience.
Next come the more time consuming but more immediate techniques. They are signature usage site development social bookmarking and context linking.
Signature usage is really simple. It is the task of commenting on blogs or forums that are related to your sites general topic. The benefit is a selfplaced backlink to your own site. These links can usually even be to pages on the interior of your web site not just the home page. One of the best techniques to generate traffic from your signature is to offer link followers a discount or unique benefit just for following that link.
Site development is simply the process of making your site attractive and friendly to visitors. Sometimes this is called Visitor Experience Optimization VEO. VEO becomes more and more important as your site gains more and more visitors. Your goal is to have a site that keeps a visitor there as long as possible. It will also increase the likely hood that anonymous webmasters will place links on their site to your site without a request from you a 1way link.
Social bookmarking is one of those things that webmasters may do that will make them feel funny and seem like they aren’t doing the right thing. It’s really OK as long as it is done without complete automation and without the intent to spam the bookmarking sites. What you are really trying to do is submit a vote for your own sites’ pages don’t submit every single page of your site into the bookmarking sites. Hopefully someone else will see your submission and agree with your vote and so on and so on. This technique will not work with every web site but it is worth at least submitting your pages to a group of bookmarking sites with some hope…
Finally for those reciprocal request that you will undoubtedly continue to receive contextual linking is what you want. Even if it is a reciprocal link between sites if it is embedded within the normal context of the other webmasters web site it will be more trusted than a standard reciprocal link. Basically it will appear more natural to the user and to the search engine bots. Obviously for it to make sense any reciprocal linking should only be done between sites that are related in some way and please don’t make every incoming link appear the same. Change the text of the link and the context of the paragraph or page the link comes from so that it once again appears natural.
Of course even if you do all of these things perfectly there is no guarantee that you will be on the first page of any search engine result pages. But you will at least have a chance and will outrank a vast majority of the competition sites in the coming years.
About the writer: Try the directory submitter that I have found works best for me and so many others. Plus get a Free 15 Day Trial. Just go to Directory Submitter and see for yourself and get the Free 15 Day Trail.
The Basics Of Web Design: Tricks Not To Sell
Some website developers make the mistake of believing that their users are stupid. Now they can not say directly but allow visitors to come to the conclusion that every day.
Some ecommerce websites want your business so badly that reprogram the back button on your site to pop to the screen without actually sending you to the previous page. In most cases you need to completely remove the page and start your new Internet program only to have the opportunity to continue looking at other sites.
It may sound smart to believe that they have the potential to keep a potential customer locked on its website over a longer period of time but the truth is this tactic in general creates highly motivated customers. These are the type of customers who are highly motivated to visit ever as the site again.
Another tactic that usually does not connect well with visitors is an ultra that it is difficult to sell. If the customer feels as if you are not interested in anything more than the sale are going to get out quickly.
It is natural to want to close the sale but the truth is cyber business is all about information and confidence. If you donate provide the relevant information potential customers can refine your search and keep looking for someone who does not.
Customers are also happy clickers. Web users make decisions about your website very quickly. If your site takes too long to download that will probably click the back button and a company by another path.
Consider using graphics is just as important as your company logo and product photos. Work on developing a streamlined and easy to navigate site. Make sure the pages load quickly and that the reasons for his potential client to let you delete.
Whenever possible you should also do all your web pages consistent in terms of navigation. Your visitor must be capable of reaching almost anywhere on your site in the No more than two clicks. This means a comprehensive and easy to understand menu with reasonable sub menus that have them moving through their website as a professional. Too many times have entrepreneurs pages that do not have the means to navigate back to the main page or even a submenu.
If you find the page through a search engine that you can not have the means to easily connect with the rest of the site.
Help your customer information respect and easy to navigate and which are much more likely to find really consider a purchase. Internet consumers are becoming much more experience and have little tolerance for cyber gimmicks by Visuals India Web design company Chennai
Web design India related articles and guide details Web design articles
About the writer: Direct to India is an Web design India web design Chennai Graphics Design Web development Company offering their excellent Services to their clients since 2007 by visuals India
