Archive for December 20th, 2009
December 20th, 2009 | 
Author: List Building – Why You Need A Compelling Squeeze Page
If you want to build a large and highly profitable list then there are several ways to go about it. You can add optin forms to specific pages of your website or blog or have an optin form appear as a popup on your site but by far the most effective method is to create a squeeze page.
A squeeze page is simply a webpage whose only objective is to collect the name and email address of the people who view that page. It’s similar in many ways to a sales page except that in this case you are selling your newsletter or the free report or bonus that you are offering in exchange.
Therefore in order to encourage your visitors to optin you first of all need to either highlight the benefits of your newsletter or ‘bribe’ them with a free gift. This could be a free report or miniseries for example. Basically anything that you think would make as many visitors as possible want to join your list.
Once you have a free gift you then need a compelling headline outlining the benefits of joining your newsletter and/or the benefits of the free gifts that you are offering in exchange for them opting in to receive your newsletter. It has to grab the visitor’s attention immediately and encourage them to read on and hopefully opt in.
You then need to outline each individual benefit in the form of bullet points. Each bullet point will help build a solid case for why the visitor should join your list. If done well your visitor will now be ready to join your list when they have reached this point so now it’s just a case of presenting your optin form with a little disclaimer regarding your privacy policy and how their information is safe with you.
So in summary you need a strong headline leading onto a list of bullet points where you outline the benefits of your free gift and/or newsletter before presenting them with your optin form.
This is the tried and tested method for creating a compelling squeeze page. It’s important to note that a strong squeeze page can convert at 50 so use this figure as a target and keep tweaking and splittesting different squeeze pages until you have one that converts as highly as possible. With an effective squeeze page you can build a very large list very quickly.
About the writer:nbsp;nbsp;James Woolley is a fulltime marketer who has built up responsive email lists in not only the internet marketing niche but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he uses and strongly recommends:http://www.mytopautoresponder.com
The Note Of Colour Selection In Creating A Usable Web Site
Designing for the web encompasses many skilled disciplines from layout to type and colour. Colour is especially important because it gives the pioneer impression to the user. The right colours may create a congenial experience for the user whilst inappropriate colours could show an adverse affect.
To create a pleasing web site the web designer wishes to know how colours may affect folk. Humans subconsciously react to colours and associate them with divergent instincts and emotions.
Colours do not only bring up emotions and feelings that might influence how a site is received but they can also be utilised cleverly to point users in the direction of certain sections of your site.
Every colour imaginable may be used on the Internet now so choosing the right colours can be a daunting task. Here is a quick summary of how some colours can evoke certain reactions.
Yellow may be associated with hazard hope friendship and wealth. Used in moderation it can be utilised to highlight sections on a webpage.
Green is a noted colour to use to create a calm and relaxed website it is linked to mother earth envy money and the organic.
Blue is associated with corporate strength water and harmony and the lighter end of the blue spectrum may be used in website design to create a cool feel.
The colour red is a very evocative colour and it conjures up images of hell delight in fire and warning. It is no doubt the ultimate colour to use to allurement attention.
White can be used to create contrast by being used as a background colour. The fields of white in between components of a web page are referred to as negative space. White is linked to cleanliness peace and light.
Black is a strong colour and is associated with sexiness intensity and elegance. It is a very wellknown colour on photography websites as black creates heightened contrast with colours within photos.
Like green brown is associated with mother earth calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.
Light grey is commonly used to create shiny gradient effects in web design. The colour could be associated with elegance stability and boredom.
Orange is associated with fire enthusiasm heat and danger. But it is also a very friendly and youthful colour that is used frequently in websites aimed at youth grounding.
Tradition stability depth and nature are every one of associated with the colour brown. But it is very similar to green in the fact that it is also related to trees mother earth and calm.
The psychology of colour could play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user may be a powerful sales tool. Choosing colours without thought could inadvertently put users off the site. Creating colour combinations that handbook users to an end goal may generate more sales and make the whole user experience stress free.
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