Archive for February 7th, 2010
February 7th, 2010 | 
Author: What Is An Autoresponder Anyway?
One of the best methods of getting information to customers instantaneously is through the use of an email autoresponder.
Email autoresponders work like a faxondemand. If you send an email to an autoresponder address you will immediately get back a prewritten email message. An email autoresponder is a 24 hour sales letter for your product or service. Up until recently email responders usually only sent one message back. But as discussed above people need repetition in order to fully absorb the message and understand the information. People even sometimes forget the message altogether after a few days. Some people also need a push to purchase a product or service. A series of followup emails gives them that push!
Today autoresponders allow a sequence of messages to be sent to a prospective customer at various intervals. For example when someone requests information from an autoresponder there could be a sequence of five different emails sent every other day. Everything is done automatically for you using these sequential autoresponders and you do not have to do any hard work! All you are responsible for is creating the message in each email. It may seem like a lot of work to create all those followup email messages but I can guarantee that the time will be well spent.
If a prospective customer doesn’t purchase after the first email by using a sequential autoresponder you can send follow up emails that offer a discount to purchase your product or service. The beauty of sequential autoresponders are that it does not cost you any extra money to send followup emails. You need to close the sale while the prospect is hot. They obviously have an interest in what you have to offer or they would not have sent an email to your autoresponder for additional information.
Sequential autoresponders are not only good for followup sales letters you can also offer a course over email. Offering a free ecourse report or newsletter is one of the best ways to not only capture email addresses or subscribers but once set up with follow up messages the most powerful tool on the internet.
The key to success with any online business is to build an opt in list and then to communicate with your list subscribers. Doing so manually is time consuming and time is money as we know. Automate with an autoresponder and see your profit soar!
About the writer: Chonticha Marijne runs several Internet ventures including http://www.eAbundance.com and http://www.eAbundanceTools.com. She is based in Gouda the Netherlands and particularly enjoys publishing for newcomers. This article is copyright 2006 by Chonticha Marijne and may be reprinted in its entirety as long as both byline and copyright statement are included.
Successful E-commerce Web Page Design
The widespread availability of highspeed Internet access has resulted in evergreater numbers of consumers making online purchases. This means that business owners of all stripes from individuals working from home to big box mass merchandisers can reach more buyers and can generate exponentially greater revenue than ever before.
There are many theories about and tips for marketing and advertising your online store and marketing and advertising is certainly a consideration. fore visit to:www.thedesignbuild.com But in focusing so much attention on marketing many business owners neglect a fundamental aspect of successful ecommerce: web page design.
If you don’t have a professional webpage design it doesn’t matter how much traffic you generate to your site because those visitors won’t convert to customers. It’s crucial to have a website that is compelling and that makes visitors want to stay long enough to buy. Here then are six tips to help your web design transform visitors into customers:
1. Keep it Clean. A professional web page designer will tell you that to keep your virtual storefront clean and free of clutter. It should be immediately clear to the visitor the types of items you sell without overwhelming them with dozens of hyperlinks fonts and flashing buttons and words. You can certainly incorporate a flash introduction in your web design but if you do give the visitor control. He or she should be able to bypass or pause the flash so that the annoyance factor is kept to a minimum.
2. Intuitive Navigation. Your website designer should think like your customer and design a navigation system that easily takes your customer from your home page to the product or products of interest. The fewer number of clicks it takes to get from point A to point B the more likely it is that your visitor will make a purchase.
3. Search Functionality. Customers need to be able to find what they need quickly and easily. Allowing customers to search by keyword or product number is a great start. Going one step further and allowing “fuzzy” searches that will also return matches for common misspellings is even better.
4. Seamless Shopping Cart. Many ecommerce sites lose customers at the critical juncture between selecting items and committing to buy them. An intuitive and easytouse shopping cart is essential to the online shopping experience. more visit to:www.myearlydaysonthenet.comAgain your web page designer should think like your customer and utilize a shopping cart that makes checkout a breeze.
5. SSL Certificate. If you’re an online merchant there’s simply no getting around the need for an SSL certificate. With the problems associated with identity theft your customers need to have confidence that your website is secure.
6. Leave it to the Professionals. When it comes to web page design don’t succumb to the temptation to do it yourself. Even if you have a web design program you should hire a business web page designer to create your web site. Professionals have a variety of tools that will help your business succeed online and will act as your partner in developing ecommerce solutions that will encourage visitors to stick around and purchase your products.
About the writer:nbsp;nbsp;www.instantvideostreamer.com
