Archive for March 3rd, 2010
March 3rd, 2010 | 
Author: There Is More Than One Internet Marketing Secret
There Is More Than One Internet Marketing Secret
Nearly every new online business that opens their virtual doors is looking for the one internet marketing secret that will vault them to the top of the charts. While they spend a lot of time and in many cases a lot of money in search of the secret ingredient the reality of online business is that there is no one internet marketing secret that will lead the business to success. There are a combination of factors that work together to help put a businesses name in front of internet users and provided they have a needed service or product they can grow their business and enjoy success.
First consider from where the business is attempting to draw its customers. This is typically done by reviewing the type of product or service being offered and then deciding whether the internet marketing secret includes a shotgun approach or if a more focused audience will offer a better return on the advertising investment. If the site offers something for nearly everyone in every age group and covers a wide range of demographics then the shotgun approach that is placing advertising on all types of popular websites will probably draw in some business.
On the other hand if the online business offers products geared toward a specific demographic then their efforts should be focused on sites that appeal to that demographic. Part of the internet marketing secret to draw in new visitors as well as insure repeat business is to keep the message simple. Explain what they offer how it can benefit the readers of their ads and how it differs from other similar products as well as how the price represents a value to the potential customers.
Making Website Friendly For Visiting Spiders
There are internet marketing secret strategies that encompass a range of efforts that the business can use to be found on the internet. Face it with thousands of internet businesses offering similar products and online users typing in keywords to find what they are looking for on the internet the website has to be recognized as a leader by search engine spiders to be included in search results.
One of the biggest failures of online businesses is the lack of consistency. Many businesses use search engine marketing article marketing as well as advertising and affiliate marketing but rarely a combination of them all. The prominent internet marketing secret should include a mix of all marketing efforts and on a continuing basis. When a business slows down on one type of effort another business offering a more consistent message will usually be in a position to step in and take over.
About the writer: To learn how to utilize affiliate marketing like a true professional you must read one of the best affiliate marketing ebooks I have ever laid my hands on. This book tells all No BS.Check out the ebook for yourself.
A Succinct Guide To Search Engine Optimisation SEO
Search Engine Optimisation is becoming increasingly important in today’s marketplace. Would you like to do your own SEO? If the answer’s yes let’s begin.
*** Choose the right keywords ***
Identify the most popular keywords for your site using web and PPC data. Try the SEO Keyword Generator at http://www.searchengineoptimising.com/keyword_generators/overture.htm the Google Keyword Tool at https://adwords.google.com/select/KeywordToolExternal or the free trail of WebCeo avilable at http://www.webceo.com Trail has a 5 keyword limit.
Use the information gathered to estimate the likely conversion ratios or use some pay per click advertising to identify your best performing keywords.
*** Optimise your Site ***
1. Get your best keywords inside the title h1 h2 tags and menu items. You can also use bold to place emphasis on your keywords. Target 1 to 3 keywords per page.
2. Make sure there is no duplicate content. For example does http://example.com and http://www.example.com show your pages but act as separate sites? If so add a redirect to your .htacess file to redirect http://example.com to http://www.example.com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible in source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menus. For example http://www.htmldog.com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator.w3.org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator.w3.org
*** Build Links ***
Now that you have a search engine friendly site it is all about getting links.
1. Check the back links of your competitors and get your link where you can. Yahoo provides a much more complete list than google type links:www.yourcompetitorsaddress.com into the search box at http://www.yahoo.com.
2. Do whatever possible to get authority links. Link bait such as free tools free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info.vilesilencer.com/seofriendlylist.xls.
4. Write Articles and submit them to as many sites as possible. Don’t forget to add a link to your site in the Author section.
5. Use social networking sites blogs and forums to build links to your site.
*** Keep the Link Juice Flowing! ***
If you ever need to change the domain the structure or a web address within your site always implement a 301 Permanent Redirect that way you can make the changes without risking your hard earned SEO results.
For an entire site: Redirect 301 / http://www.example.com
Just a folder: Redirect 301 /olddirectory http://www.example.com/newdirectory
Just a page: Redirect 301 /oldpage1.html http://www.example.com/newpage1.html
About the writer: Adrian McLean is the Managing Director of Search Engine Optimising SEO one of the leading search engine optimisation firms in the UK. For more information please visit www.searchengineoptimising.com.
