Archive for March 7th, 2010
March 7th, 2010 | 
Author: Building Profits While Building Lists
List building is the most important aspect of any online business. No matter which business model you follow your top priority should be to build a list of prospects to whom you can send information on a regular basis.
There is a saying going around internet marketing circles that the money is in the list. This is most definitely a true statement.
By building a list you can keep in contact with your prospects and create a bond between you that will eventually lead to profit. If cultivated correctly the profits from a well groomed list will expand over time and can become a long term income center.
There have been many marketing studies done which show that the average consumer needs to be contacted at least seven times before he or she will make a commitment to buy. If you as a business owner are not giving your prospects an opportunity to leave their name and email address in your autoresponder then you are surely leaving untold profits on the table.
The beautiful thing about list building is that it can be done in any niche. Whether you are into internet marketing gardening knitting car stereos vacations or whatever else there is information out there that you can package and make available for your visitors as a freebie to entice them to leave their info and bring them back for more.
The biggest key to profiting from your lists is to do the old soft sell. Do not bombard your list with a torrent of sales pitches or a flood of advertising. This will lead to massive defections in the ranks in the form of unsubscribers and all the hard work you put into building your list in the first place will be for nothing.
Send a lot of useful information at a reasonable rate for the first two weeks. A good rate of delivery would be every two to three days. This information should be in the form of articles and reviews of pertinent products.
Only after delivering this useful information should you start to send sales pitches to your list. As a general rule of thumb you should only send a sales letter every third mailing. This way you build trust with your readers as they are not expecting a sales pitch every time out.
Treat your list members well. Give them free reports once a month or every other week as an enticement to stay on your list. This will give them a good reason to open your emails when they see them in their inbox because they never know when you may send them another useful piece of information.
By giving them these free reports many will also feel obligated to make a purchase when you do recommend a product or service.
By building lists in every niche you are marketing to you will soon see profitable returns that go way beyond the effort needed to keep your lists active.
About the writer: Kevin Sinclair is the publisher and editor of besuccessfulnews.com a site that provides information and articles on how to succeed in your own home or small business.
Internets Worst Kept Secret- Search Engine Optimization
Much more than it was before more than ever it is important today for business competitors Online to keep upbeat with the changing trends and rising competition amongst their respective industries and stand out from 100s n 1000s of websites belonging to a specific gene.
Not miracle not coincidence it is the outcome of well brought up search engine optimization campaigns that is touching up the changing face of the search engines. SEO services and practices have probably been the worst kept secret of the Internet where sites that appear on the SERPs of our very own search engines in fact are rehearsed n dressed up in the flavour of the search s preferences.
SEO practices though spread over a wide range covering all the various elements of a website and those which correlate with the search engines can be categorized into
i White hat ii Black hat
While it is crucial for online success to achieve high rankings on search engine result pages not all SEO providers and vendors put ethical practices to use. With instances of severe penalties and banns by search engines in the past many have resorted to the time consuming but ling lasting good optimization practices. However miscreants and self motivated amateur Optimisers and as a matter of fact even established SEOs today indulge in several such black hat Spam techniques that provide some glorious but short lived moments of Online fame which fall like a castle in the sand in no time!
Not only people who opt for these but even innocent become the unwitting victims of the doings of many aggressive SEO vendors when for their own good they end up adherently affecting the structure of such sites. Today no online marketing campaign is complete without a dedicated plan for organized Search Engine Optimization and in such times it is imperative to be aware of the many popular black hat techniques and lingo:
Keyword stuffing: to stuff the content with unnecessary number of keywords that is repeated in the text throughout.
Cloaking: It redirects the customers from its own main page to a different page outside
Text links hidden a technique used to spam a sites page with keywords and links that are not visible to human eye but the search engine crawler taken into account.
Link farming: Forming a data vase of irrelevant links that only define quantities while most of these links are not even relevant to a site.
Content duplication and mirror sites: Such sites are constructed for the purpose of obtaining multiple rankings on same keywords using the same content. They are linked to one another for the same purpose. These are disapproved by search engines as they defy the purpose of original first hand information for their visitors
Hence before one enters the domain of SEO services and search engine optimisation specifically it is very important to be aware of all the black hat practices that we are all vulnerable to and help make an integrated informative relevant organised Internet.
About the writer: Aisha Danna is an advertising copywriter and consultant specializing in Search Engine Optimization Search Engine Marketing etc. She is currently assisting ePurple Media a fullservice Advertising and Search Engine Marketing Agency. Contact us at marketingepurplemedia.co.uk today to find out how our services could improve the result.
Communicating Your Newsletter To New Subscribers
There are many potential subscribers out there for your newsletter however these subscribers generally want real information or whatever you promised to get them to sign up in the first place. For example if you promise your newsletter will be about tips on how to blog then your subscribers will anticipate to receive weekly email newsletters that have inside tips. Don’t promise one thing and then result to sending emails about affiliates or the like. This will not help you in the long run so it’s best to be up front and honest.
Remember there is no problem including information about affiliates and the like in your newsletter. Just follow through with the information you promise to begin with. This is the best way to communicate with your readers and ensure that they remain subscribes. When you trick people into subscribing you will find they quickly unsubscribe!
Consistency
Subscribers will thrive on a newsletter that is consistent. This means one that arrives on the same day every week or month one that has the same format and one that always provides the information they are looking for. It is really important to be consistent and you will find that when you are you will have more subscribers and in turn more customers.
Remember it’s okay to experiment with your newsletter and try and make it better each week or month. However don’t change what isn’t broken and keep your reader’s happy and content. You could always provide a survey too asking readers to respond to you and let you know what works best about your newsletter and what they would like you to improve.
Personal Style
When you are writing your newsletter keep in mind that it is best to have a simple and personal approach. The reason why is because people respond better to this than they would they hyped up “salesy” approach. You may think that is the method you should use when you write your newsletter. However you will find that a personal approach that is easy to read is greatly appreciated by your readers and it will actually build more confidence in your newsletter.
Value
Another goal of your email newsletter is to find a way to provide value to your readers. Once your readers no longer find value in your newsletter they will unsubscribe. There are many methods of providing value in your newsletter and different readers will define “value” in a different way. So that means you need to have a newsletter that can be valuable to many in a variety of ways. For example use original content provide tips provide links to resources and tools that might be considered valuable and the like.
About the writer: Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire a provider of ecommerce shopping cart software content management software email newsletter software and other web software solutions.
