Archive for April 25th, 2010
Blog Marketing – Monetizing Your Blog Immediately
Blog marketing involves different advertising and sales techniques which target the visitors to your site. Considering that blogs have gained their popularity for their fresh and intriguing content it stands to reason that any sales pressure may drive readers away.
The ability to interact with and respond to the readers wishes helps to create and maintain a bond between the site owner and the readers themselves. A certain trust and respect tends to exist in this relationship which is exactly why a blog is an ideal marketing platform. The readers are more receptive to any marketing efforts due to this unique online relationship.
The question here now is when may be the best time to introduce any form of monetization to your blog? Shouldn’t you first develop and kindle the relationship with readers which will make future marketing efforts all the more effective? Introducing any marketing tactics later on would make the transition easier for readers to adjust to and accept.
What if you were to create a blog with the intentions of making money immediately from the first day? Wouldn’t this marketing strategy offend and repel visitors who landed on your site expecting only good content without sales pitches?
Well the feeling here is if your goal is to make money blogging it is probably best to set up your blog to accomplish this from the very first day.
Here are 4 reasons it is to your advantage to monetize your blog from day one:
APPEARANCE
Every new blog faces the same dilemma when it first launches. Without many post or comments the blog appears desolate due to all the empty space. By monetizing from the first day you’ll have varying ads not too many of course and perhaps sponsors to give your blog a more ‘complete’ appearance.
TEST MARKETING
Although you should already have planned out your marketing strategy before launch you will also allow yourself more opportunity to see what works. With little readership in the initial stages you don’t have to be concerned with making errors that may have a detrimental effecting larger numbers. Any negative impact from errors will be minimized.
READERS KNOW WHAT TO EXPECT
Concerns of introducing any future marketing strategy and the effect it may have on readers no longer exist. Visitors will become familiar with any marketing efforts from day one. The key here is to be absolutely sure you supply them with good quality content. Your efforts here need to be consistent since you’ll be ‘competing’ with your own onsite monetization efforts which may tend to distract readers.
MAKING MONEY QUICKER
With your monetization strategy already in place so is your ability to immediately make money from your blog. With the proper attention towards maintaining and improving your site you will be making money faster by monetizing your blog from the first day.
Blog marketing is a give and take relationship. Your ability to supply good content consistently is what maintains your reader’s loyalty. By exposing them to various sales efforts you can benefit from the trust they’ve developed for you. By properly balancing your approach you’ll be able to earn an online income while meeting the needs of your readers.
About the writer:nbsp;nbsp;TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://blogbrawn.com/
The 5th C Of Email Management: Continuance
Building an email list doesnt usually happen overnight. It takes consistent effort on your part. OK lets face it it takes work.
The work can be fun but work it is. Consistent effort.
So once you have developed a list of people who are interested in who you are and what you have to offer you want them to stick around!
You dont want a bunch of tirekickers just hohum followers who never read or buy anything from you but are too lazy even to click the unsubscribe button!
You want raving fans!
People whose needs are so well matched to your products and services that they want everything you produce. The perfect winwin.
Seven Secrets to Creating Your Own Raving Fans
Here are some no or lowcost techniques you might incorporate into your business relationship with your prospects and customers. They may not all be perfect for your market and business but some of them will work great.
- Offer great content. OK I know this one isnt new but it is so important that it gets a mention again here. You can take this a bit further and get into a conversation about what your market wants and then provide it.
- Drop someone a personal email or pick up the phone and call them. Just to tell them how much you appreciate them. Or to see if they have any questions about the product they just purchased.
- Send them a surprise bonus. Out of the blue just email them a link to a free report or audio that will be of great value to them. Or you might choose to send them a physical product but remember that digital products cost you nothing extra whether you give it to 2 people or 2000 people once you have created the product.
- Reward your customers with special benefits or Gold Status. Can you create a special members only section of your blog where you provide higher value content for your customers? Or maybe send them a coupon they can apply to anything you offer on your site.
- Offer Subscriberonly Teleseminars. While offering free teleseminars to anyone who signs up are amazing for building your list providing targeted contentrich teleseminars just for your subscribers or customers also has huge value. Then after it is over repurpose it and sell it as a product.
- Share the wealth. Since your intent is to create dynamite content products and services your best customers can become your best marketing as well. Create an affiliate program and invite your customers and subscribers to join with you in marketing your products. There is nobody who can promote your material as powerfully as someone who paid money for it and loved it!
- And lastly appreciate your prospects and customers and let them know it! They are the lifeblood of your business.
About the writer:nbsp;nbsp;Start creating your own raving fans now. To get started sooner instead of later you’ll want to check out http://BusinessBuildingShortcuts.com/MoneyonDemand.htm for ideas on maximizing your listbuilding efforts to create Money on Demand.And while you are there check out the additional tools techniques and shortcuts available on http://BusinessBuildingShortcuts.com to help you to hit the ground running with your online business.
