Archive for April 28th, 2010
April 28th, 2010 | 
Author: 13 Quick Tips For Creating A Great Newsletter
Creating a good newsletter takes some strategic thinking and meticulous planning. Since it is a medium to communicate with your subscribers and provide wealth of information you need to create your newsletter carefully. While creating a newsletter consider the following points which will help you create amazing newsletter:
1. Define Success Ask yourself “What is the purpose of your newsletter?” An eNewsletter is a substantial investment of company resources in terms of time and energy and you need to define in as tangible terms as possible the purpose of your eNewsletter.
2. Voice Establish a voice or editorial personality whether newsy serious gossipy or funny that is synergistic with the image you want to portray and connects with your audience.
3. From Line Whether a person’s name name of the newsletter or company name determine what will resonate best with your readers and stay with it.
4. Subject Line “Vol. 1 Issue 4″ or “Company X News” is not enticing subject lines. They are certainly consistent and simple but they don’t tell your readers anything that will motivate them to open your email. Your subject line is your calling card entice your readers with the most interesting or intriguing information in your eNewsletter.
5. Style/Format Establish a format and layout of your eNewsletter that is clean and simple with elements of the eNewsletter table of contents; “Tips” subscription information etc. located in the same spot each issue.
6. Content Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring clickthrough rates to determine what types of articles are most popular.
7. Frequency Determine how frequently your readers want to hear from you/receive your eNewsletter and what you can commit to. Don’t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality eNewsletter every Tuesday at 10:00 am.
8. Timing Test and pick a day and time that works best …and stick to it. Readers should almost be able to set their watches by the receipt time of your eNewsletter.
9. Viral Provide information readers can act on or that stimulates reaction forwarding it to friends and peers stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a “Forward to a Friend” link that enables readers to forward the eNewsletter with a personalized note.
10. Search Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past articles on your site.
11. Printing Consider providing “printerfriendly formats” on your Web site.
12. Personalize At minimum address the reader by name. The most successful newsletters have a human being associated with them…and a personality. If possible your eNewsletter should be “written by a person” at your company…not the company.
13. Test Test the eNewsletter on few email addresses to check for errors and other issues before sending to the entire distribution list.
About the writer: Sam runs FreeNewsletterTemplate.net a website dedicated to providing visitors with the latest information about How To Write A Newsletter and how to download a free newsletter template for your newsletter.
SEO Tools For Starters
If you dig a little into the online marketing world you will discover a golden well of hype and information about SEO. If you are just starting out on this road you might be inclined to display a large amount of enthusiasm and decide you definitely want in on this interesting yet challenging exercise even if its only for a single website. After you make this decision the logical next step is to ponder on where to start.
The first step is research. One of the best things about SEO is that you never stop learning what works and what doesn’t and how to tweak things to work on different websites. The internet is your best friend and worst enemy on this matter there so much information out there.
If you can’t spend much time doing all of the research you need to there are many many tools to help you get started and to keep track of what is going on in your niche or with your website. Again the internet can be your best friend or worst enemy on this matter. Looking for tools can be time consuming in that you have to find the right ones for you the ones that are legitimate and the ones with the good reputations. For starting out you will be able to find keyword research tools meta tag generators although it would probably be better if you generated these yourself especially if you have a small site tools that work out the size of your pages too big and Google won’t like them neither will your visitors and of course there are blogs and tutorials to help you.
Some examples of “getting started” SEO tools are:
WordTracker general keyword research tool one of the best known in the SEO industry. You have to pay for the service but there is a free trial.
Google Adwords keyword tool Free keyword research tool specify keywords or enter your URL for keyword performance data.
Meta tag generator tool Free tool to help you make sure your keyword and description meta tags are formed correctly
Page size tool Free tool to help you determine the size of your web page
Web developers cheat sheet PDF file containing SEO friendly tips and hints for the coding of your site.
XML sitemap creation tool Free creation of a site map in XML format to help the search engines index your site after it has been created and launched.
Robots.txt creation tool Free creation of a file that tells the search engines if there are any folders or pages you want to be excluded from indexing
Code validators Free tools that will inform you of any CSS HTML or linking errors on your site.
There is a wide range of SEO tools out there not only to help you when you are building new sites but to “spy” on competitors and track your site performance as well. Analytics tools or competitive research tools are a dime a dozen you can search for them now if you like but we will be giving a list of such tools in the next few days.
Another very important part of SEO is of course monitoring and analysing your websites’ performance on an ongoing basis. Lucky for the readers of this post Interleado itself offers such an SEO analysis tool complete with a free trial. If there are any questions regarding the software don’t hesitate to contact us.
About the writer: Online marketing specialist trying to improve writing skills and share the knowledge learnt. Working for an SEO analysis software company. If you need any extra information please contact leilainterleado.com. All articles are originally written by Leila and may not be copied.
