Archive for May 20th, 2010
May 20th, 2010 | 
Author: Internet Marketing Link Popularity Is An Essential Tool
Today search engine optimization has taken over the Internet market and is one of the most useful techniques for driving traffic to a web site as it causes the site to be more visible in the eyes of search engine robots.
Search Engine Optimization and Website Popularity revolve around getting back links to the site. The term back links refers to the websites link being placed in other directories and web sites throughout the Internet. The method of generating back links is referred to as creating link popularity. Link Popularity is a very important method of offpage optimization and plays an important role in getting high ranking on search engine result pages.
The more back links a website has the easier the website can be crawled by the search engine robots. Additionally the robots will crawl the site more often because they will be further attracted to the site. The following is a Link Popularity campaign which aims at bringing more and more back links to the website.
Three types of link exchanging are used in the process of building link popularity. They are:
1One Way Link Building
2Reciprocal Link Exchange
3Three Way Link Exchange
OneWay Link Building: As the name suggests oneway link exchange refers to getting your link on a site without having to reciprocate it back. The most common ways to participate in oneway link building are:
1Web Directory Submission
2Social Book Marking
3Blog Posting
4RSS Feed Submission
5Article Submission
6Press Release Publication
Reciprocal Link Exchanging:
Reciprocal link exchanging is the process of exchanging links between two web sites. There are a lot of websites or directories which offer reciprocal link exchanging services. During reciprocal link exchanging one should take care of the following criteria:
1The linking sites theme should be relevant to your website content or category.
2The linking sites page should be indexed by Google and easily accessible from the sites index page
3The linking site should not be restricted for search engine spiders
4The linking sites page should not be frames or flash based.
5The linking sites page should not be more than 2 clicks away from the home page.
6The linking sites page should not be FFA free for all
Three Way Link Exchanging
Threeway link exchanging is another form of reciprocal link exchanging process. It refers to the process of getting a link from any website and giving a reciprocal link on any other third site. For example: site X links to site Y site Y on the other hand links to site X from another site Z. The value of links by threeway link exchanging can then be better than normal reciprocal links which are usually done between two website.
Automated Link Exchange:
Automated Link Exchanging is the process of getting link requests from other sites automatically. There are a lot of websites or directories available on the web which provide services for automated link request.
You can also get a membership on a site that provides group link exchanges. When you submit your link on such a site it will automatically send a link request to the Webmaster of the site you would like to exchange links with. You can therefore submit many link requests in a short period of time. However it is important to note that exchanging links manually is much more effective than automated link exchanging through these types of web sites
About the writer: Vision Media Corporation is a Phoenix Las Vegas based website design and Search Engine Optimization software and ecommerce development firm specializing in new approaches to information technology and its relationship to marketing strategies and business models.
Difference Between DOS Attack And Digg Traffic On Web Servers
Everyone loves it when lots of traffic comes through their website. In fact many do whatever they can to achieve that traffic in hopes that someone will find what is on their site interesting and will make a purchase from the site. That’s the idea right? Of course it is but it is a fact that traffic of all types may not be very beneficial if it isn’t targeted traffic.
However there are ways in which traffic is brought to sites and two of these are DOS Attack and Digg Traffic. There are actual differences between the two as far as how they bring traffic to websites. Let’s just say that one is more vicious than the other.
DOS Attack
Dos Attack makes the web server beg for mercy because it is flooded with traffic that can actually be considered useless. There are different kinds of DOS Attacks such as Teardrop and Ping of Death. What these do is exploit the limitations of the TCP/IP protocols.
However there are software fixes that administrators administer to their systems to reduce the damage that is done by DOS Attacks. But just like computer viruses there are always new attacks being created by hackers.
What these attacks do is keep the website from functioning properly and usually target large sites such as those of banks and credit card sites. The Teardrop attack sends IP fragments with huge payloads that are overlapping to the machine that they are targeting. Many operating systems are vulnerable to this type of attack and can crash the entire system.
There is also an attack called the Smurf Attack in which it floods the internet by sending packets of information to be sent to the computer hosts on a certain network. This is one of those methods in which it appears a website is receiving a lot of traffic but none of the traffic is legitimate. SYN Flood is another that floods the servers to appear as legitimate traffic.
Digg Traffic
Digg is actually a legitimate way to generate traffic to websites. It is communitybased and uses articles to gain traffic. It combines blogging social bookmarking and syndication with editorial control by the users. Websites and news stories are submitted by the users and a userbased ranking system is used to promote the website. It can happen that the web server is not prepared to manage that high incoming traffic and ultimately crashes the site for a short time.
However Digg has met some controversy because it is said the users have entirely too much control over the content. There are even users who have been accused of operating what is called a “Bury Brigade” in which users mark articles as SPAM which can bury these legitimate stories under the ones that users want to promote whether they are legitimate or not.
The differences
The differences are rather clean in that DOS attacks are a way in which hackers maliciously flood systems with fake traffic and can actually disable use of a website. It is not a legitimate way to gain traffic whereas Digg is a legitimate method. However even
Digg has met its controversy in which traffic can be directed away from legitimate articles due to “Bury Brigades” which can hinder one’s ability to promote through Digg’s system. Yet as with any system on the internet there are always ways to compromise its original intent and Digg is not an exception. DOS Attacks on the other hand still do what they are intended to do and that is to maliciously attack the web.
About the writer: We can help your business to achieve its managed services goals providing Webbased applications demanding highavailability and performance.
