Archive for May 24th, 2010
May 24th, 2010 | 
Author: Selling More With Good Ecommerce Web Design
Some online retailers mistake eCommerce web design as just for the sake of looking pretty hence the lack of attention that they give to it. What those etailers don’t know is that a good design can quickly and concretely improve your business by increasing sales and encouraging repeat business. So what exactly makes a design ‘good’? Here are a few things you’ll want to consider.
Quick Searching
One of the things you have to deal with in eCommerce web development is the sheer amount of items and stocks that the system has to handle. This is one problem that unfortunately grows with your website and can quickly become a hassle for customers.
Naturally customers will want to find what they’re looking for as quickly as possible. If you’re new to the world of eCommerce web design you’d think that a search box would be enough to solve the problem. But you also have to consider that there are various types of search boxes and that not every customer knows exactly what they’re looking for.
Most of the big online retailers use an eCommerce solution that combines the specificity of a search box and the structure of a site map. By giving customers the option to browse your site by category or department you let them find what they want on their own. And should they know the precise item they want they can just go use the search box.
A Little Something Extra
Supermarkets and department stores usually put little trinkets and knickknacks near their checkout counters as one last temptation for you to buy something else from them. While not directly usable online the model can be very effective when you’re doing eCommerce web development and page design.
While you’re obviously required to display information about your items showing just that leaves a lot of blank space on your pages. Most established online retailers tend to fill up that extra space with promotions other offers and similar products. Even if a customer is looking at just one product page he or she ends up seeing several other products and offers besides.
Look into other options for employing a similar strategy. Remember the whole point of your putting so much effort into your eCommerce website design is to generate more sales. This nifty onpage advertising trick does just that.
View Don’t Read
An error that many a new eCommerce company makes is going heavy on the text. Your customers are on your site to look for items not read. Avoid taking the alltext route and pump up your site with images and photos instead. No matter how eloquently your copy writer might describe something nothing beats a photo of the item itself.
In the same vein photos and images appeal to the subconscious and emotional sides of a person. Text and words on the other hand stimulate reason and logic. Marketing wisdom dictates that you work with the former the less logical side because that’s the one that usually results in a sale for you.
As you may have noticed much of what was discussed above was little details that you probably wouldn’t notice at first glance. When it comes to eCommerce web development and creating the optimum customer experience you should think and rethink about all the aspects of your site several times over to ensure that you’ve got everything covered.
About the writer: Sometimes it’s the little details that have the biggest impact on the performance of your site. Jelecos.com offers comprehensive eCommerce web design services with our team of resident experts. We look at every detail big or small to create the best possible experience for your customers.
Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Emails are replacing regular mails from the post office. Not only because it is cheaper since you do not need to buy a stamp it’s also definitely faster. Emails can be sent in as fast as five seconds depending on the server anywhere in the world.
No doubt emails are being used to distribute news letters promotional mails and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an optin list comes in.
An optin list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses if you are talking thousands in numbers it is going to be hard. Besides you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks right?
A good optin list should include the profile of the email address owner. Here are tips on how to create a comprehensive optin list for target market.
Create your website.
Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own you can ask visitors to register with you or sign your guest book as they leave.
Set up a promotion or a freebie.
Not all the best things in life are free as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers free games free download of programs. And what do they need from you? They just ask for an email address your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure you can think of something to give out as well.
Write and write some more.
There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you so don’t forget to leave your email address too.
Pose an easy optout option.
People who like to join your optin list would along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to optout as it is opting in.
Check other’s strategy too.
It would be better if you can find a partner in generating an optin list. This way you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.
Use offline ways too.
You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address optin part in the raffle entry to add to your list. This way you’d also know the buying preferences of the participants if you mark the entries systemically.
Creating an optin list entails a lot of work and funds. You should outline how much you will spend in creating an optin list. People appearing at optin lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal optin list would boost your sales up so these tools are undoubtedly essential.
Acquire an optin list now or generate one. Either way you are reaching to people that can be your one of your treasured customers for a long period time.
About the writer: Joseph Holland has been a professional affiliate marketer for 5 years. For more information on expanding your customer base through email visit http://www.mylinker.com/hop/listsecretsarticle
