Archive for May 27th, 2010
The Search Engine Optimization Boogie Woogie
In 1938 legendary Jazz Promoter John Hammond saw a huge business opportunity. He organized and promoted a concert in New York City featuring the three masters of a new vibrant art form. When Albert Ammons Pete Johnson and Meade “Lux” Lewis performed in Carnegie Hall it launched a national craze. Businesses and clubs had to hop on the bandwagon and get with the program. Newspapers began to assign special editors to cover the ‘music beat’ and report about this incredible energy as its popularity spread into the clubs. Soon all of the “happening” places were featuring top musicians playing these infectious energetic tunes. Club owners seeking to get good reviews and “cash in” would do whatever necessary to bribe the music editors so they could acquire good press. Bribes of free food free drinks free women were commonplace. Musicians and club owners understood that one bad review from the critics would kill the good times! Or so they thought…
The name of this musical art form was BoogieWoogie. The slang term that the musicians gave to the critics was the Boogie Man!
Yes the Boogie Man was the monster who could criticize and sit in judgment.
In spite of his inability to create or understand music they somehow were qualified to evaluate it. The Boogie Man like an executioner could determine the fate of musicians and club owners with his words. The Boogie Man was fear incarnate. He could kill the party as quickly as the review could be published. The Boogie Man was bad news!
It is horrifying to think about how the Boogie Man turns the possibility of a dream into a nightmare. Or how the Boogie Man distorts our own ideas of success and happiness by making us believe that he can stop the music in our lives! All illusions that unfortunately every great artist has embraced at some point in their careers.
Stop and think about what life would be like without the telephone the car airplanes electricity the internet or any other incredible creation that man has created to resolve the problems related to survival. I can assure that these blessed inventions would never have seen the light of day if their creators were concerned about the boogie man. The boogie man is not only a concern over the judgment of others. The boogie man is much more insidious he represents everything in our life that we cannot take responsibility for. Our blame list so to speak. The boogie man is that part of us that makes us believe that the problem is somewhere over there.
Have you ever noticed how scared people are of being judged?
I tell you this story because I consider todays search engine the boogie man of the new millenium. The search engines sit in judgment just like the boogie man of yesteryear. They terrify small and large businesses alike. Worse they judge and never establish the criteria for their judgment.
My question to you is who empowers todays eBoogieman?
If you understand what creates high search engine rankings you can always do the dance and get them back.
My advice: Get On The Other Side of Judgment!
Promote Promote Promote.
There are lots of ways to drive traffic to your website that do not rely on the eBoogieMan.
Sometimes it takes death to teach us about life. Occasionally we must go through misery to understand joy. And sometimes it takes the slang born in the Great Depression to understand that we will always get whatever we put out attention on. You can Boogie Woogie or you can waltz with the Boogie Man. The choice is always yours!
About the writer:nbsp;nbsp;A Million Dollar Work At Home Expert Shows You How To find the best home based business ideas and oportunities so you can work at home!http://www.workathomefinder.com
The 4 Ways To Get Your Subscribers To Trust You
While the rest of the world has put up more barriers to keep their email accounts safe from spam there are also those that subscribe to mails that promote their products services and their site. This is mainly because these subscribers wants to know more about what’s being offered and how it can be beneficial to them. Subscribers want to be kept posted on what they are interested in and what’s new in the market or field they have chosen.
Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail and who can blame them?. Nowadays many freemail internet providers and internet service providers or screen your mails offer spam protection or both
With an optin mail list the mails you send containing your promotional materials such as newsletters catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so you will need permission from your recipient to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet getting the trust of an internet user you don’t personally know is a big achievement.
To build a good optin list you need people to trust you. The bigger the scope of your optin list the more traffic you get and that spells more profits. So how do you go about it?
1. Getting the trust of your customers shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Get all the knowledge and information about your business and make sure its something you have an like. It will become obvious to your subscribers if you have no interest in what you’re telling them.
2. Show your subscribers that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. You don’t have to be a big corporation to make use of an optin list. If your customers see you as someone who knows what he is doing and saying they will trust you quickly.
3. Be true to your customers if you want to hype up your products and services provide guarantees. The more satisfied customers you get the bigger probability there is that they will recommend you. Generally people will trust someone they know when that someone recommends you then you’re on your way. People will go to your site check out your offer for themselves and be given a chance to experience what your other customers have experienced. Make sure to be consistent in the service you provide.
4. Provide them a way out. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. It doesn’t hurt to elaborate your web form with information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many people are suspicious that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.
Above all when you get the trust of your customers DON’T lose it. If you do anything with their email addresses like sell them or give them out you will lose many members of your list as well as potential members. When your customers trust you they will recommend you to someone they know. No matter how hi tech this world gets word of mouth is still probably the best way to build your credibility and earn trust.
About the writer: Daryl Campbell invites you to get more free tips resources ebooks software featured advice from top internet marketers up to the minute news and information plus the ultimate video coaching package to profit your business. All of this and more at http://winthemarket.com
