Archive for June 1st, 2010
June 1st, 2010 | 
Author: Blogging Is Only One Area Of Your Online Collection
There was a time when a person could promote himself or herself shamelessly on the internet or in person. People responded to pressure sales and salesmen were not afraid to apply the pressure. These days though a lot of pitches are being made online. These pitches are seldom hard sell these days though. How is the soft touch working and why does it work?
People do not like commercial advertisements. The old days of the television where the station programmers hold the audience hostage and irritate them with a few minutes of ads during breaks in the programming are no longer here. For more details to go to www.bloggersguidetoprofit.com That may still happen but TeVo and the remote control have defeated that old champion for good. People want their entertainment without being hassled to buy something. Frankly I do too.
If people watching television is that way then internet buyers are even more careful. Blatant advertising is slowly being replaced by a more gentle approach. Have you ever heard these words; “Blatant Self Promotion”? The popularization of that term means only one thing. Commercials are becoming more and more frowned upon in the inner circles of the internet culture.
So if we cant engage in hard sales successfully on the internet why be there in the first place? The answer is “so that you can relax”. Yes learning to relax is the current main occupation of internet marketers. Blogging has made that a profession.
You see people are honestly looking for valuable meaningful interpersonal interaction. Blogging is what that represents. If someone likes your blog they will come back to it recommend it comment on it and promote it. Your soft touch can increase the traffic to your online portfolio. How does this translate to sales?
Well your blog is only one area of your online portfolio. You also have some type of profession where you earn you living. Linking your pseudo personal portfolio to your pseudo professional portfolio is comfortable for your clients. They have learned to value your opinion to trust you insights and to like what you do.
The point of being in business now is simple; GENERATE TRAFFIC! This is done by attracting the visitor and once hes entered the site to keep him there for a while to make an impression on him. For more details to go to www.feedreaderlinks.com As we discussed earlier advertisements drive traffic away. Giving something away draws people in. Promotions are still the number one way to get people into your store. Have you ever thought of a blog as giving something away? Thats exactly what a blog is and thats why it works.
The newspapers do the same thing. They give away news that they have fought hard to find. Then advertisers pay to ride along because the newspapers put their messaging into a high traffic stream and then it becomes a simple numbers game to the advertiser. TV did the same thing and so does radio. A blog is the same idea. Video blogs are even more thinly disguised. To blog though you need to attract people. You need to give of yourself and to be comfortable in doing it. Otherwise no one will come and no one will stay and no one will make it to the professional side of your portfolio.
Are you comfortable sharing of yourself? Have you shirked the traits of a hard driving goods pusher? Have you become comfortable and confident enough in what you have to offer the world that you can compete in todays weird world of sales? Then congratulations. Make yourself at home.
About the writer:nbsp;nbsp;www.atozaboutrss.com
Email Marketing Relativity – EMC2
Timing is as they say everything. For direct email marketing it is even more important than that. The question of whether your email marketing campaigns should be sent daily weekly or monthly is not the real point. Indeed such rigid restrictions limit the effectiveness of an email campaign.
Research supports the generally accepted premise that the best days of the week to send B2B marketing emails are Tuesday and Thursday. The theory runs that on Mondays there is glut of emails from the weekend and previous Friday afternoon to deal with. The Friday is taken up by completing the weeks tasks and presumably sending emails in the afternoon although why Wednesday is a nono is obscure.
Such general rules should be treated with care and there are other ways to help you find the right time. For instance when do people visit your site? You should not be thinking here of morning or afternoon but times related to your business. If for instance you run fine art auctions is it two days or a week before the start date that visits start to peak? How much better to save them the trouble of logging on to your site just to discover the time and location when you can send them a personalised email invitation and even better treat them to what they will miss if they dont accept.
Dont feel that the internet contains all knowledge. If you have a shop or counter find out their busy time and when specific items are in demand. Counter sales in a caravan accessory dealers would be expected to have a peak some time before Easter. But what is bought at the end of the season? Such figures show what sells when you are passive: i.e. when your customers want to buy rather than when you are looking to sell.
It is tempting to schedule the send of an email campaign when it is convenient to you but this is not a consideration you should put any weight on. Aim for them to be delivered at a time that will produce the best response. B2B emails delivered overnight will struggle for notice against the influx of spam and the recipient might well find discretion difficult to come by once they are in delete mode. There is the additional pressure of the early morning rush and many might feel that they just havent got the time no matter how tempting the offer.
Working out when to send email marketing campaigns can be a little daunting there being 24 hours in the day and 365 days in the year but if you spread them a little and then compare the statistics of opening and clickthroughs to your microsite the figures will point the way.
There is no simple answer to how often to send emails. Your customers do not want to be overwhelmed with either too many emails or too much content in fewer. But of course you do not want to miss an opportunity to display your product.
How frequently will your customers buy? If it is monthly then twelve times a year is a simple calculation. However if you sell wedding dresses then it is assumed the frequency would be much lower. However you might feel an expansion into anniversary celebrations will bring returns supported by annual emails a month or two before the date.
Another consideration is the amount of content in the email campaign. The answer to the balancing act between too much content and too many emails is a difficult one but remember that some information can be kept for the microsite. If you have pitched everything well your customers should be intrigued and will feel the extra effort of reading through the microsite well worthwhile they might even buy something!
Timing is a difficult skill but it repays the effort to perfect.
Effort = Marketing Conversions2
About the writer: Johns Nesa is a freelance author who has the vast knowledge in direct email marketing and email marketing campaigns. For more information on email marketing she suggests you to visit: http://www.wizemail.co.uk
