Archive for June 5th, 2010
June 5th, 2010 | 
Author: Email Marketing: The Hook
I was a fashion victim as a teenager but found it difficult to know whether the vision of cool that I believed I displayed was actually hitting the mark. On my way to the station one Saturday evening for a night in London an old boy took one look at me and allowed disgust to register on his face. As I passed him he voiced his opinion that I was ‘pathetic’. I knew then I had just the look I was after.
Herein lies the secret of an effective hook something to make the recipient of your direct email marketing campaign want to click on through.
It must be targeted precisely.
The hook is an offer a prize a bonus something which is not available to just anyone but is wrapped up for that specific person. So if you sell items for rugby training such as weights and tackle suits prize draw for tickets to an Elton John concert might well convince your customers that you don’t really know them.
So what bit of ‘haute couture’ might make your customers react just the way you want them to?
Information such as email newsletters is not necessarily the cheap option as it must have some intrinsic value to make it engage the recipient. For successful B2B email marketing your company could conduct some research that would be useful to your customers: Government incentives tax breaks trends in marketing that sort of thing. The options are limited only by the knowledge of your customers’ needs. You don’t of course have to give everything away at once. Perhaps a link to the booking form for the seminar you are about to run or allow them to opt in to the email newsletter which over the next few weeks and months will go into more detail.
This can be further refined by allowing your customers special facilities. Online magazines might have special ‘behind the scenes’ footage of say the pits at an F1 Grand Prix or an interview with the scorer of the goal which saved your team from relegation. And all this at no cost to them apart from their email address of course. For those who sell furniture for doll houses a series of designs for typical middleclass Victorian homes if that is the era they are interested in might well be just what they want especially if these are not easily or conveniently available elsewhere.
You could offer facilities for free but only to those who buy something from you or perhaps opt in to direct email marketing. Perhaps a free safety check with every oil change or signal tester when you buy a satellite dish. Viral emails can be classed as a service if a light hearted one.
Financial incentives need careful consideration in order not end up on the wrong side of the accounts. The classic ‘buy one get one free’ is difficult to make a mess of as is the first order discount but their familiarity might make them less attractive. But air miles might well be a step too far. Loyalty programmes can be very useful in keeping that most valuable asset the regular customer and can be a target for the newcomer.
Prize draws are everyone’s cup of tea. The betting gaming and lotteries legislation requires some degree of skill if legal problems are to be avoided. Have your customers in mind when considering the questions. The home ground of which football team includes the Kop: a/ Liverpool b/ Simon Cowell or c/ Thursday might be seen as a comment on how you view your customers. Further give some thought to the prize. Something of considerable value might well need to stretch over a number of months to regain its cost and your customers might be all Readers Digested out. Conversely a free pen might not grab the imagination.
In order to gain the attention of a customer and that all important email address offer them something they really want but which costs you little.
About the writer: Johns Nesa is a freelance author who has the vast knowledge in email marketing and email marketing system. For more information on email marketing she suggests you to visit: http://www.wizemail.co.uk
Resize Your Images – Quickest Ways Available
For faster resizing of images and desired photos online image resizer is the best option available. Photos may need to be shrunken so that they can be forwarded by email or used as avatars for various blogging websites forums or article directories. There are various sources for resizing any image including offline as well as online.
For those who have knowledge of various software programs like Photoshop and Corel draw there are features available within these programs to resize images. However for those not aware of these programs and in need of a quick alternative to resize any photo online image resize is the best option for you. There are many online image resizer web applications available on the net. Using a little data entry anyone can perform online image resizing through one of the free online image resizer applications and get the photo in the desired shape for avatars emails or blogs.
Online picture resizer needs only a few data items to be entered carefully the most important item being size of the photo. Several other features are available and after getting the picture resized online it can be saved in a suitable format such as .jpg .tiff .png .gif etc. Many expert photographers prefer .tiff format to keep the resolution and quality of an image intact after transfer or during printer however different file formats can be selected depending on the project requirements. It is most important to choose the correct format that ensures the quality of the image does not deteriorate on transfer or print.
It is also possible to process batches of photos. To resize pictures online with a large number of photos stored locally on a computer fast online image resizing web applications can be used. Many free online picture resizer web applications are available on the Internet for this purpose. This process involves uploading a photo intended to be resized to an online image resizer website where the specific dimensions of the resized photo are entered or can be chosen from a custom size available on the website. Some free online image resizer web sites also provide additional features that can be added to a photo. Finally the output quality of the photo must be chosen. Once all of these parameters are entered then it is simply a matter of selecting resize or resize images online or finish to complete the job.
Although many of the online image resizer websites do the job fast a few websites can take a lot of time. It is important to choose the best website that can resize images online free very carefully. This is not a difficult task as most of the websites provide clear instructions enabling even a nontechnical person to resize images online. Anyone looking for a quick online image resize should choose a reliable and fast online image resizer.
Summary: The procedure of quickly resizing images through various web portals is quite simple if the instructions are followed carefully. Caution should be taken to store the resized photo in a correct format and a few recommended formats are provided. This ensures that photo quality is maintained even after printing sending the image through email or posting it at blogs or forums.
About the writer: Alex Don uses to write about image resizing for reshade.com . Reshade focuses on photo resizing and offers a free online image resizer . Additionally it offers a commercial photo enlargement windows application.
