Archive for June 7th, 2010
June 7th, 2010 | 
Author: How To Make Money Online With Opt-in Email Marketing: Confirm Your List
Want to make money online with email marketing? You can. Email marketing is extremely profitable.
But consider yourself warned: If you send spam unsolicited email knowingly or otherwise you will be putting your business and your reputation in grave danger.
The consequences of spamming have grown far beyond a slap on the wrist from your Internet Service Provider or a few nasty emails from angry recipients. Being classed as a spammer can drive your customers away ruin your business and even land you a huge fine or a stretch behind bars!
If you are even accidentally labeled a spammer your email may be “filtered” and never reach your subscribers.
It’s tricky to put an exact figure on the cost of this but let’s say 20 of your list of 2000 subscribers gets filtered in this way. That’s 400 subscribers who won’t receive your message. If you’re operating with a clickthrough rate of 10 that’s potentially 40 sales you’ve lost. Can you afford that? Of course not.
So how do you prevent being labeled a spammer?
Make sure your email list is made up of people who have “opted in” to your list. The most important distinction between spam and legitimate email marketing is that optin email is sent to people who have given you permission to contact them. They’ve opted in by ticking a box that says “Yes please send me regular updates about your products.” This is why optin email is sometimes referred to as “permissionbased” email marketing.
Optin email is a legitimate way to build on existing relationships with customers newsletter subscribers affiliates business contacts and sales leads. There are three types of optins each offering a different levels of protection against receiving the dreaded spam label.
Let’s take a look at the pros and cons of each:
1 Single optin email means that a visitor has given you their email address and given you permission to send them newsletters special offers etc. Single optin was the way EVERYONE did email marketing up until a few years ago.
Pros: Easier customer signup; 30 faster list growth
Cons: Increased likelihood of spam complaints; Potential for signup abuse from competitors; Less responsive list
2 Notified optin email involves one extra step when someone enters their name and email address at your site you send them a notification email telling them that they have been added to your list and giving them the option to unsubscribe if they do not actually wish to receive email from you.
This is more popular now because it gives the sender an extra level of consent.
Pros: Easier customer signup; Lower potential for abuse
Cons: Moderate potential for spam complaints
3 Confirmed optin email takes it one step further. The process occurs in three steps
- A visitor arrives at your site and enters their name and email address to join your optin list.
- That visitor is then sent an email asking them to confirm their request by clicking on a link within the message or by replying to the confirmation email.
- Only once they click on the link or reply to the message is their email address added to your optin list.
Pros: Less chance of spam accusations; Lower potential for abuse; Increase in advertising value; More responsive list
Cons: Slower list growth; Lost subscribers due to missed confirmations
So which one should you choose?
A Marketing Sherpa study found that email marketers who used confirmed optin email enjoyed lower bounce backs and unsubscribes and twice the average open rates although they do have smaller lists and this continues to be the industry trend.
Assess the pros and cons of each and choose one of three optin email methods. Otherwise you’re sending spam and that will cost you immeasurably.
About the writer: Derek Gehl CEO of The Internet Marketing Center helps Internet entrepreneurs create incomes of 100000 to 2.5 MILLION or more per year. Get his proven optin email strategies to make money online.
Article Submission And Attention To Anchor Text
Article submission is a tactic that can be used to finetune your websites optimisation. By developing an anchor text strategy when you submit articles you can jump over the competitors and land your website in the hands of brand new customers.
Article submission is a technique used to optimise websites for the search engines. Article submission is a productive strategy for gathering links to your website increasing traffic to your website further defining your brand and building your reputation and your websites reputation as a knowledgeable source for information. Article submission also provides you with an avenue to optimise anchor text.
To fully embrace the optimisation opportunities that are available using article submission formulating an anchor text strategy that optimises each article you submit can give you a boost over your competitors. Forrester reported in late 2007 that only 65 of the firms surveyed were currently using search engine marketing and 14 had no plans to begin implementing search marketing strategies. Optimising your anchor text when you submit articles to an article submission website not only puts you ahead of the 14 that arent implementing search engine marketing it also keeps you in the top of the 65 that are using search engine marketing since not all search engine marketers will be using article submission or even develop an article marketing strategy. Anchor text is only a small part of the article submission process but search engine patents clearly state that anchor text is relevant in determining the search engine results for a users query.
Some article submission websites allow links within the context of the article others allow links only in the resource box that is provided for author article and website information. After determining the value of the article submission website itself submitting articles to article directories that allow links within an article as well as articles that limit links to the resource box will help you fashion your websites optimisation into a crystal clear view for the search engines.
A URL in an article submission should always contain anchor text that further establishes your keyword strategy. Anchor text is first graded by itself during the algorithmic process. The major search engines give anchor text a personalized rating based on how it contributes to the users search query. That rating further contributes to a websites personalized rating. Having anchor text unrelated to your keyword strategy might unknowingly keep you from some search engine result pages that you would otherwise be well qualified for. Search engines will also break down and rearrange or scramble the words in the anchor text and give each subset of the anchor text a grade based on its relevancy to the users request. When you submit articles to article submission websites with keyword anchor text you have an opportunity to capitalize on this popular search engine algorithm.
Article submission is an effective strategy to optimise your website. Crafting sought after content and submitting articles to reputable article submission directories are of course the most important tasks in article submission procedures. But finetuning your strategies by applying wellthought out anchor text to each individual article submission can add to the value of your article marketing strategy and give you a jump over your competitors then youll be able to land into the hands of your new website visitors.
About the writer:nbsp;nbsp;Jacqui Q is the link building specialist of Link Popularity the company offers competitive price for
article submission building link popularity and write article services.
