Archive for June 17th, 2010
June 17th, 2010 | 
Author: Auto Responders: The Marketers Magic Trick
Imagine if John an avid poker player visits your website. You sell a book that helps him improve his poker game. He’s highly interested in what you have to offer but he’s just not ready to purchase yet. He’s still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online.
He sees a form on your site asking if he’d like more detailed information and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of the benefits offered by your book and a couple of useful tips he can use right away.
A few days later John receives another email that goes something like this:
“Hey John I know you’re quite busy especially with the holiday period coming to an end but I just wanted to get in touch with you to let you know we’ve got a special coming up for that ‘How to win at poker’ handbook you’ve always wanted.
John’s forgotten that he’d been looking to buy a book like this and this email reminds him that he needs to improve his game. John adds buying the handbook to his “To Do” list and goes about his daily business.
Another few days later John receives another email; again reminding him that the special is about to end alongside another juicy tip that’s in the book. John realizes he doesn’t have much time now and goes off to purchase your “How to win at poker” handbook.
Every email sent to John was automated. You didn’t have to wait for him to subscribe you didn’t have to personally address John nor did you have to send him an email every few days.
The example above shows how a series of auto responder emails can be used as a powerful “hands off” marketing tool for your web site.
Now take a few minutes and think to yourself “How can I use auto responders on my web site?”
No seriously. Stop and think. This simple exercise could easily add another stream of revenue to your web site that you didn’t know existed.
Auto responders can work for ANY business. You don’t need to be selling something online for them to work. For example let’s pretend you have a hair styling business. You cater towards young men looking for a modern attractive hair style. Part of your service includes helping them select a hair style that greatly enhances their facial features and gets them the compliments they’re after from the ladies.
On your website you setup a simple form something like: “Guys get the hair style that’ll get you noticed. Free email report shows you how.
Once John’s filled in the form he gets an email with a summary of tips about the type of hair style suited for men with different features. It also mentions that you’re an expert in this field and your salon regularly helps men go from dud to stud in less than an hour.
A few days later John receives yet another tip this time on how washing his hair with a different shampoo can lead to different results. John starts to see how much of an expert you are but also how much he’d rather just pay someone to take care of all this for him. He hasn’t got much time now since he’s started killing those poker sites. And so off he goes to call and make an appointment at your salon.
The content in your auto responders need to be useful. Whilst including marketing hype purely about your product and services can work if there is a strong interest you’ll usually need to provide relevant tips and information to keep your subscriber engaged and ready to pull out their wallet when need be.
You should opt to use autoresponder software that offers personalization which includes the ability to address John by his first name as that greatly increases response rates.
Finally you should TEST your auto responders. Make sure they aren’t trapped by spam filters make sure the subscribers are receiving the auto responders in the order they’re meant to be and so forth.
Armed with this new knowledge you should be able to add an additional stream of revenue that could do some serious boosting to your profits. Some online businesses use this single marketing strategy as the sole way of getting new clients. They do this because it works!
Now have you decided how you’re going to use auto responders for your business?
About the writer: This article is written by Eddie Machaalani cofounder of Interspire. Interspire is a leading provider of ecommerce shopping cart software content management software email autoresponder software and other web software solutions.
What Are The Problems With Blogging?
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I am concerned the state of blogs is one of chaos confusion and antiinteractivity. The other day I decided to do some research on the Web and try to connect to some blog writers out there that interested me. Let me tell you it was not an enjoyable task as I had envisioned. I spent four painful hours surfing through around a thousand online journals and I found only a few that interested me. What are we doing out there people?
First just getting to a blog can be a pain in the neck. For example you type in the words Philosophy blogs for more detail go to: www.buildingblogempire.com. and a whole bunch of sites come up. Some are conglomerate sites with thousands of journals but the area you are searching for may have only one blog in it!
This is because they separate the blogs into a million different categories like love lovers lovable etc. Why not have just a few main categories to choose from?
The next problem is the content. People with philosophical blogs are having personal chats with their mates about the local dance competition on Tuesday!
Why not go to a chat room if you just want to talk to your friends? Blogs are supposed to be a personal viewpoint expressed to the whole Web community. Would not you actually like to meet more people like yourself? How is this going to happen if you talk in strange uncommon slang and acronyms that only you and your friends can understand? Please stick to the subject at hand and take it at least half seriously.
Another major problem is the fact that you can find a cool blog that sparks an interest but then find that the writer has not added an entry in over a year! What is it doing on the Net? Have these people passed away? I seriously doubt it as there are so many blogs in this lost state. Having a blog is a responsibility; it is a shared diary for the whole community. How can someone form a relationship if you only write in your blog once a millennium?
Back to the subject of content: These online journals are a real chance to communicate regularly with others with similar views to yourself. We can learn a lot from each other as each human is an individual with special traits and skills that only they have. So why do we see so many blogs just talking about trivial nonsense like Who the coolest movie actor is. Humanity is an intelligent species evolving everyday towards a higher consciousness. So where are all the thinkers out there the people who have taken us to the next levels of spirituality and scientific exploration? I would really like to hear what you have got to say but all I can find are philosophical beliefs on why dyed pink jeans express ones true inner self.
The issue of making comments on someones blog is also a controversial one. Why have comments sections if you are not going to reply to people who have expressed an interest in what you have had to say? For more help visit to: www.bloggersguidetoprofit.com.How is this community going to function if all the conversation is oneway! Come on people wake up and smell the coffee! Let us change the blogging community into the awesome structure of shared knowledge that it was intended for.
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