Archive for July, 2010
July 26th, 2010 | 
Author: The Usability Of Website And Search Engine Optimization
My focus is on how website usability goes hand in hand with good SEO. Usability science or human factors pursues the quest for humancomputer interface designs that are easy to use. While Usability Day is about technology as a whole and how that technology makes our lives easier this article will turn its attention to website usability and how it can be important in search engine optimization.
Website usability deals with ease of navigation how colors work together to enhance a user experience without hurting the eyes the size of fonts and design. But some of the concepts of website usability have a direct effect on how search engines crawl your website and index it accordingly.
“Memory is part of usability. That’s why navigation is such a pain in the neck to work out and make usable for everybody who will use your web site. There are ads images blinking thingy’s distracting your eyes and your mind is going everywhere at once”.
Usability Testing
Web site usability focuses on what happens after users arrive on a Web site. When usability professionals perform formative tests on Web page prototypes the initial assumption is users have already landed on a specific page. Usability professionals observe what people do once they arrive on that page. Do they take the desired call to action? Do they understand what page they’re viewing? The focus of formative usability testing is to create a userfriendly interface. It isn’t how to encourage people to visit your Web site. That responsibility is usually relegated to the marketing department.
Search Engine Optimization:
Search engine optimization SEO is a set of methods aimed at improving the ranking of a website in search engine listings and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers” an industry of consultants who carry out optimization projects on behalf of clients’ sites.
It is the process of analyzing and optimizing your web site’s design in order to ensure its indexing and increase its positioning in search engines.
The goal of this analysis and optimization is to make your web site and its content more attractive relevant and visible to search engines and web searchers.
It would be terrible to have a beautifully designed web site with excellent written content yet receive little traffic simply because your site cannot be easily found if at all by using a major search engine.
We will provide you with our expert advice on your site’s architecture in order to make it search engine friendly.
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines if done correctly they can also optimise it for their site visitors.
Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there tradesoffs that need to be made between giving search engines what they want and giving people what they want? Read on and find out.
This EarthDaystyle event focused on easytouse technology currently involves plans in more than 70 cities in 30 countries. Online headquarters of the international day says “World Usability Day promotes the value of usability engineering usercentered design and every user’s responsibility to ask for things that work better. The Usability Professionals’ Association is doing that by encouraging organizing and sponsoring 36 hours of activities at the local level around the globe.
About the writer: For more information on Usability of Website and SEO visit at http://www.halfvalue.com and http://www.halfvalue.co.uk.
How To Harness The Power Of Web Directories: The Missing Link In Your SEO Strategy
So you want exposure on the Internet? Of course you do. You want to drive people to your site because that’s the only way your online business can succeed. And the more eyes you can get to your page the better off you are. It’s common sense.
You’ve probably already thought of Google and rightfully so. It’s the top search engine so you want to make sure you’re a part of it. You may have also done some search engine optimization and tweaked your site in certain ways so that Google will index you better. That’s a good start but it’s also where many people go wrong.
The search engine marketing community often discusses this faux pas: people become obsessed with ranking on Google and forget that there’s so much more to the Internet so many more places where you can be found. It’s back to common sense again: don’t put all your eggs in one basket. Here are some reasons why:
People use multiple search engines.
According to Nielsen//NetRatings 58 of the people who search on Google also use another search engine. The same is true for 70 of MSN searchers and 71 of Yahoo searchers. If consumers are looking for information in several places it only makes sense for you to be in as many of those places as you can.
Google indexes your listing in other search engines.
Ironically when you work to broaden your horizons beyond the Google universe you’re also working to improve your chances of showing up on Google. That’s because when a major search engine indexes the Internet it also indexes the content of other directories.
Here’ the best part: if you can get listed in a web directory that provides Googlefriendly onewaylinks that is links that connect directly to your URL you are essentially acquiring a ‘vote’ to your site and therefore improving your site’s authority in the eyes of Google.
There are thousands upon thousands of Internet directories where you can list your site. Some will charge for submission and the price will vary from as little a few dollars to as much as hundreds. Some will accept your site right away and others will need to review it to ensure the integrity of their database.
Common sense applies again here: the goal is to get listed in as many directories as you can so you get maximum exposure. But web directory submission can be very time consuming so you have to be selective to maximize your productivity. Here are a few things you’ll want to keep in mind:
If the price seems too high it’s probably not worth it. If you have a little money to invest it’s a good idea to get into some of the paid inclusion directories. Pick and choose from some of the midlevel ones and try to diversify your presence by picking some foreign directories as well as some local ones. Some directories also offer special inclusion where you pay a premium to get listed quicker. It’s definitely worth it if you’re looking to improve your traffic as quickly as possible.
Before submitting to any web directory check to make sure the directory is not banned by Google.
Be prepared before you start submitting. Write a few descriptions for your website in different lengths 50 words 100 words 200 words so you can just copy and paste when you’re submitting. This is guaranteed to save you a lot of time.
If you don’t want to spend a lot of time searching for picking and choosing directories you can find a variety of resources that will show you some of the best directories to submit to.
If you don’t have a lot of time to devote to this don’t worry about doing it all in one shot. Take a few minutes every day to do one or two directory submissions until you make it through your list.
About the writer: Robert Burko is President of the Eliteweb Network a powerful online portal featuring an optimized web directory to help boost your SEO efforts. Explore the Elite web directory and get your website listed.
Services Offered By Vancouver Internet Marketing Consultant
The Internet has become one of the most significant platforms in trade these days. An ecommerce website allows merchants to create a wide market for their products and services in an easy and efficient manner. But to enjoy a successful online presence one needs to keep certain things in mind. It is very important to know the components of a successful website for your focus.
Are you planning to sell products or are you going to advertise services? The more planning and defining you do in preparation the more your website will ultimately do to attract your target customers. When your target customers are identified and there needs are identified you should work towards proving compelling relevant content on your website. A visitors experience must be prototyped in order to guarantee ease of use and satisfied engaged visitors who will ultimately spend more time on your website learning about you. The content or words on your website form the basis for your organic positioning in search results. Equally important is having the website design properly coded and optimized using search engine marketing best practices. This adds to your credibility amongst search engines and customers and will help maximize the number of visitors to your website. Make sure that your website is userfriendly. This ensures huge traffic to your site and increases the probability of earning better business revenues.
The proper standards of web development only come from experience. It is no longer appropriate to trust the design and maintenance of a website up to a friend or amateur developer. To get the results you need in this marketplace you should take the services of a experienced professional Vancouver Internet marketing consultant. You need a team with a rounded expertise in proper web strategy to get an effective website design that maximizes results. The best Vancouver Internet marketing consultant will help you indentify your target audience understand their content demands and site usage and then plan your website design accordingly. The right Internet marketing consultant knows that the website is only the first part of proper web strategy. More challenging is attracting significant targeted traffic to visit your site. This field is called Search Engine Marketing or Search Engine Optimization. The combination of proper website design and search engine marketing will help you achieve your online goals.
Necessary Internet marketing services offered by Vancouver Internet marketing consultants are:
Search Engine Optimization. It can increase the ranking of your website on search engines through Search engine Optimization. This is done by using specific keywords giving relevant content giving proper headings etc.
Link Building. Link Building is very useful to enjoy higher ranking of your site on major search engines.
Content Development. Making sure the content on your website is tailored to your online goals.
There are various companies that offer Internet marketing services. If you are looking for the best Vancouver Internet marketing consultant consider Pacific Website Company. It is one of Canadas leading Internet marketing agencies providing a broad range of services to diverse clientegrave;le of large national and international organizations. Some of its core services include Internet Marketing Services Web Design amp; Development Search Engine Optimization Ecommerce Content Management Systems Application Development Corporate Branding Flash Animation Graphic amp; Print Design and Managed Hosting.
About the writer: Edward is a very well known author who writes articles on internet marketing seo vancouver vancouver internet marketing strategy amp; web page design.
