Archive for November, 2010
November 30th, 2010 | 
Author: Name Your Business Not To Dos
If your business is a work at home online Internet business or staffs several hundred in a downtown skyscraper offline you are going to be able to increase your low cost effective marketing promotion and company image online to succeed.
To not use online promotion and exposure in this day and age is almost a guarantee that your business will lose sales and important recognition and emotional credits from your customers for not having a hand on the pulse of your target market for profits.
You definitely need to come up with a good keyword type business name and a good keyword type domain name so people will know exactly what you do when they are searching in any source for your business. This is an online as well as an offline necessity.
If you show people how to work at and profit from online auctions you would not have much success with Kathy loves flowers as your business name right? Something to the effect of Online Auction Trainer School would tell people what you do when they seek help to learn about online auctions.
Take the ego out of your online and offline business names. Owner ego sells nothing. Please learn this important point first. No one wants your ego. Everyone wants your useful services. This is a mountain of difference in profit or loss.
Here are some things to avoid in naming your work at home online business prior to setting up your Internet or offline site. Please learn them well.
One of the first mistakes many new work at home online business owners and unbelievably experienced owners and business advisers make is to ask for too much input on Internet site and business name from way too many people. They tend to ask family and friends what their new business name should be and what domain name it should have. The problem with this is that not all will really understand the business idea needs or jargon involved in that business.
Friends family and many business advisers do not know squat about naming a business per above. Ask them how many businesses they have named that succeeded that they named and you will understand exactly what I mean real fast.
The second reason to avoid this egregious consultative process is that you can only choose one name. This means that the more people you ask the more people you are going to disappoint and even insult even though they do not know what they are doing anyway.
It is far better to begin the online and other aspects of your work at home Internet business by asking the opinion and business help of those few people who have been chosen to have an important management part of your venture. You might pull these folks together and have a brainstorming session where you all feed off the ideas of each other.
That way when the end results in a name each will feel like they have been a part of giving you that idea. They need to know that the name must tell what the business is quickly and as much as possible in very few words.
Another entrepreneurial business naming error is to attach an adjective together with a noun to come up with one word former with a middle of the word capital letter. Getting too complicated here. If for example your work at home Internet or offline business were to offer online sale of luggage at discount prices you think it correct to call it something like EconoPack. This is bad for two reasons.
No one can look at that name and know what it is you offer. Is it like a UPS store that offers shipping services? Luggage for Less would be a much clearer name. Do you see the very important difference to customers and leads?
If you think of the recent work at home Internet and offline business start ups that have grown online to become household names you will see that they all took zingy snappy lively names that differentiated themselves from others and were not likely to be copied. They did not take hard to understand names that could be forgotten or worse yet confused with other companies.
Yahoo is one example that you might be looking for. It could have been World Wide Search Engine instead. This probably would have been better for the first name identification done! Google is another. This name is appropriate. Monster is a great example of a name that is not only memorable but suggestive of high volume strength durability and vast reach. Monster could have been Online Job Resource. What a blah name that would have been. Customers would of found it easier to find though when they are looking for a job. See the difference? All these started out as work at home Internet business projects by unknown entrepreneurs. Their choice of business and Web site names played a large part in their ability to brand themselves and thus to succeed. Some would of started and grown faster with more appropriate names though.
About the writer:nbsp;nbsp;EasySiteGuide.com
See who are Worlds Top 10 Web hosts! Download free templates or read our classic: The famous 3 Step Guide to Create Your Website. Do you need proffesional advice? No problem! Go to Easy Site Guide !
Web Design Articles – Web Designing Principles 2
Spontaneous Navigation:
The most important aspect of a good web site is that the main navigation block should be clearly visible on the page and each link should have a descriptive title. A navigation structure should not only change appearance on mouse hover but also indicate the active page or section. The menu must help users recognize where they are and how to get where they want to go.
Secondary navigation search fields and outgoing links should not be dominant features of the page. If we make these items easy to find and separate them visually from the content we allow users to focus on the information though they’ll know where to look when they’re ready to move on to other content.
Users recognize each page as belonging to the site
Even if there’s a visible difference between the layout of the homepage and the rest of the site a uniform theme or style should exist across all the pages of a site to help hold the design together.
Although there would be content blocks on pages which are divided differently there are several visual indicators that let users know that these are pages from the same site. Much of this unity is due to the repetition of the identity and navigation blocks. The consistent use of a very limited color palette black white green and cyan also helps to unify the pages.
Container Block
Every web page has a container. This could be in the form of the page’s body tag an allcontaining div tag or a table. Without some sort of container we would have no place to put the contents of our page. The elements would drift beyond the bounds of our browser window and off into empty space. The width of the container can be liquid meaning it expands to fill the width of the browser window; or fixed so that the content is the same width no matter what size the window is.
Logo
When designers refer to an identity they’re referring to the logo and colors that exist across a company’s various forms of marketing such as business cards letterhead brochures and so on.
The identity block that appears on the web site should contain the company’s logo or name and sit at the top of each page of the web site. The identity block increases brand recognition and lets users know that the pages they’re viewing are part of a single site.
Navigation
It’s essential that the site’s navigation system is easy to find and use. Users expect to see navigation right at the top of the page. Whether you plan to use vertical menus down the side of the page or a horizontal menu along the page’s top the navigation should be as close to the top of the layout as possible. At the very least all main navigation items should appear “above the fold.
Content
Content is the ultimate key to a successful web design. A typical web site visitor will enter and leave a web site in a matter of seconds. If visitors can’t find what they’re looking for they will undoubtedly close the browser or move on to another site. It’s important to keep the main content block as the focal point of a design so that precious seconds aren’t wasted as surfers browse the page for the information they need.
Footer
Located at the bottom of the page the footer usually contains copyright contact and legal information as well as a few links to the main sections of the site.
By separating the end content from the bottom of the browser window the footer should indicate to users that they’re at the bottom of the page.
White space
The graphic design term white space or negative space literally refers to any area of a page that’s not covered by type or illustrations. While many amateur web designers and most clients feel a need to fill every inch of a web page with photos text tables and data having empty space on a page is every bit as important as having content. Without carefully planned white space a design will feel closed in like a crowded room. White space helps a design to “breathe” by guiding the user’s eye around a page but also helps to create balance and unity. Initially even if we don’t have actual content we can use the standard blocks of web page anatomy to start developing a layout. Although other sitespecific blocks are worked into the designs of many web site layouts the web page anatomy works to summarize the most common blocks.
Now that we have this information how can we use it to create a functional layout for our client? It’s time for some grid theory. read more
About the writer: Head SEO Marketing at AIT India
Search Engine Optimization Your Path To Riches
This article which you are about to read has been written because of a growing interest in search engine optimization and I want to try and answer some of the questions currently being asked.
E commerce is a cut throat business. You have to arm yourself with the proper know how and the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in websites and if you lose your guard you may just get trampled on and be left in the abyss filled with so many failed e commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e commerce sites. For the past few years and the next ten years or so search engines will be the most widely used internet tool to find the sites that surfers need to go to for the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site the more business you rake in.
But it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned each day is a new day for all e commerce sites to make them selves rank higher using SEO. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need SEO in order to be number one or maybe at least make your site income generating.
With this system you can get the benefit of generating a high traffic volume. Lets just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day you get a good turn out of sales already. If you get only twenty to ten hits a day you only get one or two if not any at all.
Now before you read any further I just want to jump in here and say that I really do hope that you are finding this article helpful. At the end of this article I will be giving you some ideas on where you can gather more information on this subject but for now lets continue.
So once again what is search engine optimization? Put simply it is a means of utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your sites existence and subsequently generate more traffic traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get there. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your sites content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you can get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help and ideas. Tips guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.
If you can part with some money there are many sites in the internet that can help you in your quest for high page ranking. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garnered with search engine optimization. All of these will result to better traffic and more business for your site and company.
Let me finish by saying that there is a lot of information out there on this subject just waiting for you to research. Try your local bookstore your library my Blog or indeed the internet.
About the writer:nbsp;nbsp;Aaron Brooks is a freelance writer for SeoServices the premier website to find Seo consulting link buildings and professionals seo training online marketing tips seo tools and more. He also freelances for the premier Web Directory site.
