Archive for December, 2010
Introduction To Website Design
In this era of advanced technology online business has become very important marketing practice. People got utterly busy and have less time to buy the products by going to market physically especially in the western countries. Because of easy availability and cost effectiveness of internet website design and development are in more demand in order to send and receive the information online to enhance the business online and to increase the social network online.
Meaning:
The collection of information about specific products and/or services or a topic via Internet is known as a Website. It has different web pages similar to a book. A website has an address for its identity which is known as website URL and the pages within the website have subpages. In order to organize all the web pages and the information for making the website presentable one needs to understand the concepts of website designing.
Purpose:
The purpose of website designing may vary from organization to organization. Some common purposes are:
- To promote and sell the products and/or services.
- To generate the traffic and get enquiries from the visitors.
- To reach information or distribute documents online.
- To create social communities.
nbsp;Thus the purpose of website design may be commercial as well as social.
Technical aspect:
This online information system is divided into front end information like textcontent images submitbuttons etc. and back end like source code written in html/xml javascript and /or Php. The backend information is all about the technical aspect of a website design. This comes mainly under the website development.
Generally Dreamweaver Flash Fireworks and Contribute are the application tools which are used for website design.
nbsp;Features of Dreamweaver:
- What you see is what you getWYSIWYG
- HTML PHP MYSQL code editor
- Text editor
nbsp;Features of Flash:
- Graphics animation or application development program to deliver dynamic content
- Provide embedded fonts
- Protects content from unauthorized searching or duplication.
nbsp;Features of Contribute:
- WYSIWYG editor
- FTP and site manager
- Search and replace
- Edit images
- Connects to graphics software
- Special character support
- Version and access control with rollback functionality
- Fullfeatured blog editing
The following programming languages are used for website creation:
- HTML
- XML
- PHP
- AJAX
- .NET
Tips for web designing:
A good website design will always depend on the goal of the website creation. Just by looking a site we cannot say that it is designed well or not because mere appearance is not enough for a well designed site. For example a site has purpose of generating more enquiries and getting email address from the visitors so the Home page of the site should have enquiryform too and there should be call to action for getting attention of the visitors. The following are few tips for website design:
- The site should fulfill the main purpose of its development.
- It should be presentable well organized and attractive for the potential customers.
- Color theme should be according to the product. If required
- The links at navigation bar should be easily visible and convenient too.
- There should be a sitemap for users’ comfortability.
- There should not be any broken links otherwise visitors will not like to come over the site.nbsp;
Few tips for search engine friendly site:
Although website should be designed according to the users’ convenience it should also be search engine friendly. If the site does not appear in search engines how will visitors find the site? Thus the following points suggest for search engine friendly site:
- The site should not be frame based.
- Navigation bar should be at the left and top side of the web page.
- If you want to make the crawler read the content first so leave the first block of left navigation bar empty.
- Use alt text for the images.
- Javascript and more flash make the site heavy so these should be avoided as far as possible and should be used only when they are required.
- The site must be formatted via valid markup language.
Thus website design requires creativity technical knowledge and at the same time patience and skills too as it represents an organization and it is like an online identity of the company. Therefore it is quite important for the company to prepare a website that is well designed easy to navigate full of relevant information having good content and capable ofnbsp; attracting visitors to make them come back again.
About the writer: By understanding the demand of present scenario and the importance of electronic commerce I entered the field of Internet Marketing. This field gives me immense exposure about the online business and strategies. I am working as a SEO in a website design company. The company provides complete set of web solutions encompassing the website design and development services. It uses the latest programming tools such as ASP.NET PHP RoR Flex Silverlight to name a few. It also provides services such as Facebook Application development and integration of Google OenSocial.
Using RSS Aggregators To Build A Better Online Business
RSS aggregators are another one of those terms that most of us who want to successfully run an online business dont completely understand. Of course the better we understand our online business tools the better and stronger our online business can grow and the higher our profits will ultimately be. And thats why we are in this online business in the first place.
Although we understand that RSS aggregators can effectively help us run a more efficient and interesting online business we get so lost in the technological phrasing that we never really understand what we have at our fingertips. Once referred to as Rich Site Summary the RSS acronym has been recently transformed into Really Simple Syndication.
Think for a moment about the type of website you want and the type of website that most people bother to bookmark. First of all it has to hold information of value something that will positively affect their life in one way or another. Secondly it has to go through regular updates. Websites that never change are not nearly as popular or informative as those that are updated weekly. RSS feeds allow the user to know when their favorite websites have undergone some type of update or transformation that just might interest them. And if they are reminded at the right time and with the right words they will move into action and start returning to the site passing on information and recommendations about the site or make a purchase.
The RSS feed has become such a popular tool for building an online business that the abilities and expectations of what they really can do has increased as well. In fact through the use of an aggregator an RSS feed has the capacity to retrieve new information for a user arrange the information in a manner that is readable and then even make itself aware of changes within the users headlines that might lead to a higher demand for information. Really the technology has simplified the communication process to the point that many online business owners are now using RSS feed aggregators instead of email updates and notifications. Of course you dont have to be interested or even part of an online business to realize the power of the RSS feed.
If youre still not really sure about what an RSS feed is and how it can help your online business you are very much not alone. Many interpreneurs really dont have a strong grasp on the power of RSS feed aggregators. Think of it like a window a similar window to the one you probably use to surf the internet only this is a window that can bring forth new information within a heartbeat of a second in some cases. The RSS aggregator is able to understand when a website updates its information and then brings that new information right into the laptop or desktop of their choice.
Thats pretty amazing huh? For those of us who love to understand exactly how technology works it is really rather simple. The RSS aggregator is able to literally save files and information that one website keeps and then note all changes and resave the information. This is much handier than trying to explain things in a long winded email as well as trying to get the word out without an email list. In the case of an RSS feed he information regarding changes on the website are then stored again and the user is updated. It is a very simple process of increasing communication while also cutting down on interruption and websites that are down for services and additions.
The RSS feed is able to document the information in the order that it was received thus you dont have to be worried about compiling your websites information to be just like everyone elses for the sake of clarity. Your RSS feed can simply alert you clientele about changes and updates and when they were made so that they realize there is a reason to return to the website. When used in this fashion and with professionalism an RSS feed is a highly effective online business tool.
Users also get a headline or short description detailing the changes which also helps them to determine when they would be interested in visiting the website for more information. The user is in charge of the RSS feed connecting to their URL creating a personalized updating service that fits everyone who chooses to use it.
Fortunately RSS feeds and RSS aggregators are not exclusive. You can use one to help you build your online business even if you are a brand new tiny unknown site that has cropped up in the last few days or an older corporate website that needs to update more frequently and efficiently.
In the mean time Good Luck on your journey to success
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About the writer: Terry I Leslie is a successful and world renowned authority figure in the field of both online and offline marketing. A much sought after marketing consultant with major global companies who is regularly contracted to assess the effectiveness of their current marketing campaigns and how to improve them to achieve the greatest marketing result possible. He also has a passion of sharing his knowledge in the areas of selfimprovement and human peak potential training.
Concept Of Shared Web Hosting
After designing of website next important thing is to get it hosted on the internet. The task is not at easy as there are so many companies offering various types of web hosting packages like shared web hosting dedicated web hosting managed web hosting etc. Now the problem is which one to use?
In general it is considered a good idea to go for shared web hosting if the user is in a small business and wants to save cost. However before finalizing the deal it is good to know what is shared web hosting service and what are the merits and demerits of shared web hosting.
Defining shared hosting:
If extremely high performance and high bandwidth are not the points in question then shared web hosting service can be a most convenient and economic way of hosting web sites.. As name implies in case of shared web hosting service the web server that hosts the web pages is shared by several other websites. Talking about number of websites on a shared hosting server they can be in thousands. Now due to the fact that just one server is fulfilling the requirements of many other websites the plus point is they can offer cheap prices for their server.
As there are so many websites hosted on a single web server still there is no pint of worry for the user as the web hosting providers will not compromise on any kind of security and performance issues in case of shared hosting servers. Not only that shared hosting web servers are operated monitored and look after around the clock by IT professionals so as to minimize server downtimes.
Shared hosting servers run on UNIX or other multiuser operating system and each website hosted on the web server is provided a separate account in the operating system. These websites hosted on shared servers are provided unique shared IP addresses and are provided with a fix amount of web resources.
The following are some of the merits and demerits of shared web hosting:
Merits:
1. Cost effective: Due to the fact that many websites are hosted on a single web server web hosting providers provide economic shared web hosting services. Generally the cost is as low as 510 per month for shared web hosting services. Nowadays due to cut throat competition in web hosting industry one can find several web hosting companies offering huge web space and bandwidth with as high as 1000 MB disk space and 40 GB bandwidth.
2. Feasible: Due to the fact that shared hosting web servers are operated monitored and look after around the clock by IT professionals who are experts in their respective field one can concentrate more effectively on his/her web business and the problem of downtime and maintenance will not bother him/her any more.
3. Utility options: In case of shared web hosting though web resources are shared utility options are provided by the hosting company so that user can manage his/her website using control panel or similar tools. User is having an option to upload files modify /remove web pages add database check web statistic etc. Not only that user is also provided facility to create domain name specific emails accounts.
4. Efficient: Nowadays shared web hosting service usually comes with web space and bandwidth that are more than sufficient for small business websites. Efficiency lies in the fact that in addition to above one can add more resources and can even overrun the web space or bandwidth usage.
Demerits:
1. Problem with response time: As the web server is shared websites in the shared web hosting have to face problem of slower server response time as compared to dedicate server hosting.
2. Problem of Reliability: In case of shared web hosting problem of reliability remains as usually web hosting providers may take care of the security and performance of the shared server but it is also possible that some of websites hosted on the shared server run a nasty program or script or overutilize the resources resulting in bringing down the web server. Thus due to fault of one all websites have to suffer downtimes and inaccessibility in case of shared web hosting.
3. Problems related to sharing: As discussed above also due to fault of one all users have to face the problem for example if there is any one “bad” website in shared web server due to it all websites on the server can be banned altogether by ISP or search engine due to shared IP address. However it is worth to note that one can always pay extra to get a dedicated IP address to avoid the above problem.
4. Problems related to Security: As many websites shared one server problem of security always remains in case of shared web hosting as it is quite easy to hack ones sensitive datas by another on the same server.
Thus in conclusion it can be said that before deciding to deal with shared web hosting one should consider all the merits and demerits of shared web hosting as highlighted above. One should not forget the success of his/her business depends upon his/her website which in turn depends upon good host provider.
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