August 23rd, 2010 | 
Author: Search Engine Lifecycle Of A Website Part 1 The Initial Phase
Want a business online but you are not sure where to start? Well the following is an overview of the things you need to consider in the initial phase of creating a website that makes money. The initial phase is about the actual set up of the site just before it goes online.
The main considerations in the initial phase of web design are:
- creating a structure for your website
- Search Engine Optimisation SEO
This article will deal with the key processes involved with SEO. Search Engine Optimisation is the process you need to go through to ensure that search engines are able to drive traffic to your site. Most people in searching for a site will use key words or phrases through a search engine. The most effective way to drive visitors to your site is to get a high listing on the Google search engine So effective SEO in essence is about the process you employ to ensure top rankings in the search engines for the most relevant search terms on a website.
From the setting up of the website until it is listed and hopefully then making you money there is a particular time frame i.e. anywhere from 12 to 18 months depending on how hard you want to work. This is what you can expect to do in the initial phase.
Initial Phase Month 1 to 3 No direct sales from the web site
The initial stage is about putting your site together and putting it online. See below.
- Plan to build a site with a 100 pages of content.
- Choose a domain name that has branding and name recognition in it. Putting keywords in the domain name is no longer important to search engines.
- Design your site to maximize simplicity and speed for your surfers where your site responds instantly to a request. The response rate locally should be no more than 34 seconds. More text content than html content. Pages should be usable in all browsers i.e. keep it close to HTML 3.2 . Avoid Flash Java and Javascript. Arrange the site in a logical manner complete with keywords throughout the content.
- Keep pages small over 5k and under 10k if possible. Search engines and surfers alike work best with this. Build a page of content and put 200500 words per day online. Use a keyword suggestion tool to help you isolate the core keywords for your topic area.
- Put the keyword once in the following places: title description tag heading URL in bold in italic and high on the page. Keyword density should be around 5 and 20. Use correct sentences and spell check.
- Use outward bound links from every page linking to high ranking sites and put the keyword in the link text.
- Cross link within your site. Linking across pages within
your site helps to improve your Page Rank PR score in
Google. You may wish to search out for information on how
Google ranks pages. - When putting your website online go make sure you have an individual Internet Protocol IP number. Make sure you link all your pages to other pages on your site. A menu on every page should link back to your main topic index pages. Surfers should be able to logically navigate their way around your site. Settle for nothing less than a quality site.
This initial phase is important as it is the crucial preparation period to maximize the potential for search engine spiders to come and find you. Without the spiders no search engine listings no listings no visitors or customers. It is an intense period of work with little reward immediately in visitors or money. Patience is important. Remember there are many resources online to help you with effective Search Engine Optimisation. In part 2 you will learn about what to expect from months 5 12.
About the writer: Michiel Van Kets provides articles for Dave Glynn who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation optimization and web marketing services including payperclick campaign setup and management.
Related posts:
- The Usability Of Website And Search Engine Optimization
- Fundamentals Of A Search Engine Friendly Website
- Search Engine Marketing – Ethical Search Engine Optimization Exposed
- Difference Between Search Engine Optimization Seo Search Engine Marketing Sem
- To Improve The Search Engine Ranking Of Your Website
